Marketing Manager, Electric Utility Division

Reports To: Senior Director, Marketing

Division
:
Electric Utility

Direct Reports: none

Location: Cleveland, OH

FLSA Status: Exempt

Employment Type: Full time

Salary Range: $100k-$120k

Position Overview:

The Marketing Manager, Electric Utility Division recommends and leads Marketing strategies, plans, and initiatives for one of NSA’s three divisions:
Electric Utility

Reporting to the Senior Director of Marketing, this position serves as the primary Marketing contact for the assigned division and works closely with the Division Leader, Sales, Product Management, and other divisional stakeholders.

The Manager develops recommendations regarding the division’s Marketing strategy, brand positioning, annual plan, priorities, programs, and resource needs. Recommendations are reviewed and approved by the Senior Director of Marketing in alignment with the Division Leader and EVP of Commercial Operations.

Following approval, the Manager leads divisional planning and coordinates execution by leveraging the centralized Functional Marketing teams that report to the Senior Director of Marketing:

• Product & Content Management
• Sales & Channel Enablement
• Demand Generation
• Ecommerce & Digital Experience

The Manager does not directly manage these Functional Marketing teams. The role defines divisional needs, prepares clear briefs, coordinates stakeholders, monitors progress, and recommends adjustments to the Senior Director of Marketing.

This position requires strong Marketing judgment, knowledge of the assigned division, cross-functional coordination, and the ability to turn business priorities into practical Marketing recommendations and initiatives.

Essential Job Functions
:

Divisional Marketing Recommendations

• Develop recommendations for the division’s Marketing strategy based on approved business priorities, customer needs, market conditions, product plans, and commercial objectives.
• Provide Marketing perspective during divisional planning, business reviews, product discussions, and commercial initiatives.
• Develop a working understanding of the division’s markets, customers, end users, applications, products, channels, competitors, regulations, and buying processes.
• Identify Marketing opportunities, customer needs, competitive issues, and potential program requirements.
• Translate approved divisional priorities into Marketing initiatives, briefs, schedules, and resource requests.
• Recommend adjustments when business priorities, market conditions, customer needs, or available resources change.

Brand Strategy, Positioning, and Activation

• Develop brand-strategy and positioning recommendations in partnership with the Division Leader and Senior Director of Marketing.
• Provide customer, market, product, channel, and competitive information to support brand decisions.
• Translate approved brand direction into requirements for campaigns, content, sales tools, digital experiences, events, and channel programs.
• Work with Product & Content Management to develop messaging and materials consistent with approved brand standards.
• Monitor customer feedback, competitive positioning, and market response and recommend updates when appropriate.
• Support acquisition integration, brand transitions, and other portfolio initiatives affecting the division.

Annual Marketing Planning

• Prepare the recommended annual Marketing plan for the assigned division.
• Consult with the Division Leader, Sales, Product Management, Functional Marketing Leaders, and other stakeholders regarding priorities and requirements.
• Maintain the approved divisional Marketing calendar and coordinate required inputs and decisions.
• Monitor progress against the plan and recommend changes when needed.

Functional Marketing Coordination

• Leverage the centralized Functional Marketing teams to support…