Marketing Content Specialist

The PCG Marketing Specialist, Content brings strong writing, storytelling and audience-focused communication to the Creative Services team, helping translate complex business, product and technical information into clear B2B content that supports division priorities, sales enablement and commercial growth.

The PCG Marketing Specialist, Content brings strong writing, storytelling and audience-focused communication to the Creative Services team, helping translate complex business, product and technical information into clear B2B content that supports division priorities, sales enablement and commercial growth. This role partners with content, design, project management, video, channel marketing and division teams to create consistent content across digital and print channels, contributing ideas, research and messaging that align with customer journeys, brand standards and PCG business objectives.

• This position will require up to 10% travel.
• This role is NOT remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
• Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

• Write engaging B2B content that supports PCG division priorities, go-to-market strategies, customer journeys, campaign objectives and sales enablement needs.
• Translate customer insights, technical information and business priorities into clear, relevant messaging tailored to specific audiences, channels and stages of the buying journey.
• Develop a broad range of effective content across digital, print, video, sales enablement and customer communication channels, and understand how messaging should be adapted for the audience, channel and business objective.
• Apply modular content principles to create flexible, reusable content that can be adapted across channels, audiences and markets.

• Partner with the Content Strategist, Creative Services colleagues, division marketing teams, sales, product leaders and subject matter experts to translate business objectives into effective content solutions.
• Conduct research and interviews to build understanding of performance coatings markets, customer needs, products and applications, turning complex inputs into credible and accessible content.
• Contribute to creative briefs, messaging frameworks, brainstorming and concept development, bringing forward ideas that strengthen storytelling and audience engagement.
• Participate in content planning for integrated campaigns, commercial initiatives, sales meetings and other priority programs, balancing immediate deliverables with opportunities for content reuse and long-term value.

• Edit and proofread content to ensure accuracy, clarity, consistency and alignment with AP style, PCG copy standards, brand guidelines and applicable legal requirements.
• Incorporate feedback from stakeholders and creative partners while protecting the integrity of the message, audience need and intended business outcome.
• Apply SEO, GEO and AEO principles to digital content to improve discoverability and usefulness across search and AI-enabled experiences.
• Use available performance insights, stakeholder feedback and emerging best practices to recommend content improvements…