Digital Media Planner

Marcus Thomas is one of the country’s leading independent advertising and marketing agencies, and we’re independent again on purpose. We bought ourselves back from private equity so our clients and our people come before shareholders. We’re 200+ people who work with fewer layers and less bureaucracy, focused on one goal: turning chaos into clarity, built around each client’s problem.

We do the work ourselves, with real judgment and real people. We roll up our sleeves, ask a better question, figure it out, and stay in it for the long term. Offices in Cleveland and Cincinnati, Ohio;
Buenos Aires, Argentina; and Santiago, Chile, working across creative, media, public relations, social, digital strategy and technology.

Local candidates are preferred for this role.

• Cleveland: Employees in the Cleveland area work from the Cleveland office each Wednesday and one additional day per week based on team needs.

Candidates must be legally authorized to work in the United States. Marcus Thomas is unable to provide employment visa sponsorship for this position now or in the future.

As a Digital Media Planner, you’ll work under the direction of the media lead to build, execute and optimize digital media plans for your assigned accounts. You’ll manage day-to-day performance across self-service and managed-service platforms and turn the data into insights that help clients meet their media objectives. It’s an integrated role:
You’ll work alongside creative, social and analytics teams in a best-in-class media department, and Marcus Thomas is the largest buyer of media in Ohio. You’ll also have a defined career path to support your growth.

• Build media plans for your assigned accounts under the direction of the media lead.
• Proactively suggest tests and optimizations across all your assigned accounts.
• Manage performance across specified channels, on both self-service and managed-service platforms.
• Own the day-to-day execution, buying stewardship and optimization of your accounts.
• Report key insights and takeaways, not just numbers.
• Partner with the analytics team to deliver reports on time.
• Provide quality control on campaigns and setups completed by other team members.
• Sign and send insertion orders and reconcile invoices.

• Learn your assigned accounts, their media objectives and the team’s planning, buying and reporting processes, and take on day-to-day execution and reporting with support from your media lead.

• Independently manage execution, optimization and reporting for your assigned accounts, with accurate insertion orders and invoice reconciliation, and regularly bring forward tests and optimizations backed by performance data.

• Be a trusted partner to media and account leads:
  Anticipate needs before they’re raised, deliver insights that shape client plans, and provide quality control the team relies on.

• Three to five years of experience in marketing, communications or a related field
• A thorough understanding of media math and planning principles, including cost-per-thousand (CPM), cost-per-click (CPC), cost-per-engagement (CPE), click-through rate (CTR), cost-per-acquisition (CPA), cost-per-completed-view (CPCV), reach, frequency, frequency capping, completion rate, engagement rate and return on advertiser spend (ROAS)
• Comfort digging into performance data and turning it into sound optimizations
• Clear, effective written and verbal communication
• No specific degree is required. Equivalent professional experience is fully accepted. What matters most is demonstrated depth, judgment and growth, not the specific path that produced it.

These…