Digital Contents & Communications Specialist

FULLREG Professional East Cleveland, OH, US

3 days ago Requisition

Digital Content & Communications Specialist

Marketing & Communications | Cleveland, Ohio (Hybrid) | Full-time, Exempt |

Reports to:

Chief Growth Officer

Tell the stories of older adults living with dignity, purpose, and independence.

McGregor is looking for a creative, hands‑on Digital Content & Communications Specialist who can bring our mission to life on every screen. You'll create reels, short‑form video, graphics, and visual presentations that show the real impact of our work, and you'll share those stories across social media, our website, print, and the media.

Your work will span McGregor's full continuum of services:
McGregor Foundation, McGregor PACE, McGregor Residential Living, and Hospice of Greater Cleveland. If you love turning real stories into visuals that move people, this role is for you.

You'll practice McGregor's values of Respect, Trust, Community, and Impact in every project and interaction.

• Create and publish content across all of McGregor's social media platforms, including reels, short‑form video, photo stories, and graphics.
• Plan and run email, digital, and video campaigns that build awareness and drive event participation.
• Grow engagement across channels and deliver measurable results.
• Monitor analytics and use what you learn to sharpen content and strategy.

• Create engaging, mission‑driven content for social media, the website, and print materials and flyers.
• Capture and tell authentic stories of residents, PACE participants, families, caregivers, and community partners.
• Design visual presentations and graphics for leadership, sales, and community audiences.
• Collaborate with photographers, videographers, and designers on high‑quality visual and written content.
• Help the Chief Growth Officer manage the editorial calendar and keep content on schedule.

• Support a comprehensive communications plan aligned with McGregor's mission, strategic priorities, and community impact goals.
• Keep brand voice and messaging consistent across all McGregor entities and platforms.
• Partner with leadership to communicate key initiatives such as PACE expansion, workforce development, and philanthropy.
• Strengthen McGregor's reputation as a trusted leader and innovator in senior care and aging services.

• Build and maintain relationships with local industry partners and resources.
• Write and distribute feature stories and media advisories that highlight McGregor's programs and success stories.
• Work with directors across McGregor to find and develop the stories that reflect who we are.

• Strengthen internal channels that promote inclusion, employee engagement, and alignment with our mission and values.
• Develop internal messages, staff recognition features, and special event communications.
• Support HR and program departments with communications for annual service awards, Elevate, and Leadership Academy.

• Provide communications and marketing support for McGregor events, community outreach, and workforce initiatives.
• Create event materials, including invitations, programs, and post‑event coverage.
• Coordinate with the Chief Growth Officer and stakeholders to extend McGregor's visibility and reach.

• Track results using engagement metrics, media impressions, and web analytics.
• Prepare quarterly reports for the Chief Growth Officer that summarize performance and recommend improvements.
• Participate in Sales and Marketing meetings and planning.

• Bachelor's degree in Communications, Public Relations, Marketing,…