Creative Director

Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric’s innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations.

Headquartered in Cleveland, Ohio, Lincoln Electric is the essential ‘Linc’ that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at .

Location:

Euclid - 22801

Req ​Purpose This role has global functional scope across creative execution, brand application, creative governance, external creative partner management, and creative operations. The role influences work across multiple marketing functions, regions, business units, agencies, offshore or outsourced resources, and production partners. The Director is expected to build scalable creative workflows, operating standards, and resource models that improve creative quality, consistency, speed, and accountability across a distributed marketing organization, while operating within approved enterprise brand strategy and governance standards.

Duties and Responsibilities
1. Global Brand Stewardship and Creative Governance — 25%
Maintain and apply Lincoln Electric’s global visual identity system, creative standards, and brand expression guidelines within the approved BMC framework.

Operate governance processes that ensure consistent brand execution across global marketing touchpoints.

Review and approve day-to-day creative work to ensure alignment with brand standards, business priorities, customer needs, and channel requirements; escalate major positioning or identity questions through the appropriate approval process.

Partner with regional and business-unit marketing teams to balance global consistency with appropriate local market adaptation.

Define and apply creative quality standards for campaigns, product launches, digital experiences, events, sales enablement, videos, photography, social content, and printed materials.
2. Creative Strategy and Direction — 20%
Translate business, product, campaign, and customer objectives into clear creative direction, creative options, and execution recommendations.

Lead creative concept development for major campaigns, launches, enterprise initiatives, and brand programs aligned to approved brand and business strategy.

Guide the development of compelling visual systems, messaging platforms, creative briefs, campaign concepts, and creative storytelling approaches.

Ensure creative work is not only visually strong, but strategically grounded, commercially relevant, and customer-centered.

Present creative options, strategy, and recommendations to senior leadership and cross-functional stakeholders.

Duties and Responsibilities (Continued)3. People Leadership and Talent Development — 20%
Lead, coach, and develop internal creative team members and other assigned creative resources.

Set clear expectations for quality, ownership, collaboration, responsiveness, and professional development.

Build a culture of accountability, constructive feedback, creative excellence, and continuous improvement.

Identify capability gaps across the creative function and recommend staffing, training, outsourcing, or operating model improvements.

Provide leadership across a…