Leasing Specialist; Single-Family Rentals

Leasing Specialist (Single-Family Rentals)

3 days ago Be among the first 25 applicants

We are a tight-knit, mission-driven team who value integrity, reliability, and local expertise, ensuring every decision is rooted in a deep understanding of the neighborhoods we serve. We hold ourselves to the highest standards of quality and strive to simplify the rental experience, allowing renters to focus on what matters most to them.

Hazel Valley Homes is growing fast, expanding beyond our St. Louis roots to bring our personalized approach to new markets. We’re looking for passionate individuals who want to be part of a dynamic, people-first company that prioritizes superior service and strong community connections.

• Own outreach for all assigned leads, ensuring consistent, documented follow-up from first inquiry through lease signing.
• Maintain best-in-class speed-to-lead standards (for example: immediate contact attempts during business hours and same-day follow-up for all new inquiries).
• Execute multi-channel outreach (phone, SMS, email, and portal messaging) using structured cadences that maximize engagement and conversion.
• Qualify prospects efficiently, confirm needs and timing, and match prospects to available homes while guiding them to next steps.
• Coordinate and schedule self-guided and agent-guided tours; provide clear instructions, expectations, and support to improve tour completion rates.
• Educate prospects on property features, rental criteria, application requirements, and leasing timelines; set accurate expectations and reduce fall-out.
• Drive applications through the funnel by identifying friction points, resolving prospect questions quickly, and ensuring completeness and accuracy.
• Partner with screening/processing teams to monitor application status and proactively communicate updates to prospects.
• Prepare and execute lease packages and required disclosures in compliance with state law and company policy; ensure all documents are completed correctly and on time.
• Proactively manage a personal pipeline (leads, tours, applications, leases) with daily prioritization to hit weekly and monthly targets.
• Track and report KPI performance (speed-to-contact, contact rate, show rate, application rate, conversion rate, and time-to-lease) and take corrective action when trending off-target.
• Collaborate with marketing and operations to provide market feedback, pricing/amenity insights, and recurring prospect objections to improve listing performance.
• Ensure a high-quality resident experience by delivering professional, accurate, and empathetic communication at every touchpoint.
• Maintain accurate CRM records, activity notes, and outcome dispositions for every lead and interaction.
• Support continuous improvement by testing outreach scripts, cadences, and talk tracks; document what works and share learnings with the team.
• Build and execute daily outreach plans without prompting, including follow-up for “cold,” “warm,” and “hot” leads.

This role is measured on monthly business outcomes and operating KPIs. Goals may change month-to-month based on portfolio needs, seasonality, pricing strategy, and operational priorities. The Leasing Specialist are expected to adapt quickly and consistently deliver against updated targets.

• High attention to detail with strong compliance and document accuracy discipline.
• Proficiency with CRM and leasing platforms (for example: Yardi, App Folio, Buildium, Funnel, Knock, Lead Simple, or similar).
• Ability to work evenings and weekends as needed to support tour schedules and peak leasing demand.

• Experience leasing single-family rentals and coordinating self-guided tours.
• Knowledge of Fair Housing compliance…