Direct Sales Executive

Overview

The Direct Sales Executive is responsible for achieving an assigned New Business Sales Quota, driving new business both independently (cold calling or warm lead follow-up) and in partnership with the Vestis field. This individual represents Vestis Direct Sales in all facets of the business relationship with both internal (market center) and external customers. New business is defined by: companies who have never ordered from Vestis or former Vestis customers who have not purchased from Vestis in 24+ months.

Hunts for new business in collaboration with the market center sales and service teams to identify and acquire new business opportunities. Travels consistently to Market Centers within their region to develop relationships and sales strategies with sales and service teams in the field and to visit Vestis customers; share fresh direct sale message every week in regional/market center GM/Sales calls; provide ongoing education to market center sales and service teams on all direct sale products/services;

develop sales tools that will make it easier for the sales and service teams to promote Direct Sales; communicate process and procedural needs and improvements to sales and service teams; follow up on Vestis Direct Sales leads in Sales Force from the Account Executives; formulate and implement account strategies to win new customer business or reactivate inactive customers; subscribe and prospect to business journals in major metropolitan territories in the assigned region;

using a value-based sales approach, deliver a complete product and service solution to prospects that secures margins appropriate to the level of service provided; obtain competitive intelligence that will ensure quotes delivered are appropriate for each prospect; participate in regional tradeshow(s) and ensure positive return is achieved by managing event and delivering projected revenue by executing an effective post-show prospecting campaign;

call out on former Vestis Direct Sales customers and trade associations using SFA and/or call lists provided by the Vestis Direct Sales marketing team; cold call on SIC-based, product-focused, Vestis rental new/lost customer prospect lists provided on a recurring basis in SFA and/or Vestis Direct Sales marketing; performs sales presentations to close new business opportunities; demonstrates product expertise for Vestis employees and customers;

ensures smooth and positive transition of new accounts post first-sale to Key Account Manager; maintains a 30‑60‑90 day pipeline in SFA that is required to achieve assigned sales quota; performs other duties as assigned or requested.

Strong consultative, B-to-B relationship selling skills are required; sales experience and a proven track record in acquiring new business over the phone and in person; outstanding verbal and written communications skills are required; ability to work well with other departments as well as an outside field sales force; basic computer skills, including Windows-based applications such as Word, Excel, and Outlook are required;

knowledge of  is preferred.

Five to seven years of corporate sales experience with medium-to-large sized companies is preferred and required.

Must be open and willing to travel up to 35% of the time; ability to travel 25‑35% of the time is required.

A bachelor's degree in business preferred. A high school diploma is required.