Community Marketing Representative II

Job Summary:

The Community Marketing Representative II is responsible to support the enrollment and retention strategy in collaboration with management to ensure all membership goals are successfully achieved.

Utilize an educational approach to community organizations to promote any available lines of business in assigned regions

Serve as a subject matter expert on all lines of business available in the assigned territory

Contribute and support the development of educational and enrollment opportunities with community and government agencies, community housing, providers and health systems, community business associations, targeted industries and faith-based organizations

Assist in various types of community outreach strategies and programs with guidance to internal departments and staff while adhering to all applicable state and federal regulatory requirements

Collaborate cross functionally in the development of specific strategies for enhanced engagement including collaboration with other internal teams.

Conduct presentations, marketing activities and other informational events in accordance with current approved marketing guidelines and State/Federal regulations

Deliver educational staff presentations to targeted industries, community organizations and government agencies

Strictly adhere to all State and Federal Marketing regulations

Complete all required training to successfully satisfy all State and Federal requirements

Observe and report current market information on benefits, services, trends, changes, strategies/tactics, new products, etc.

Maintain professional and technical knowledge by attending educational workshops; training, reviewing professional publications; participating in industry Continuing Education Courses Cross trained in all lines of Care Source products and benefits

Provide proactive, high-level relationship management and support with key agencies in order to grow and retain membership.

Work within guidelines of sponsorship and promotional items budgets.

Keep management informed by documenting detailed sales activity and records of all agency/organization contacts in the Customer Relationship Management tool (“CRM”) and weekly reports

Drive new membership acquisition by managing lead generation and direct marketing outreach during AEP (Annual Enrollment Period)
Effectively coordinate community activities with other internal teams to ensure achievement of desired results

Work within a territory plan to achieve desired membership and retention goals

When necessary, participate in the negotiation, development, and staff coordination of Community/Agency/Provider events

Regular travel to conduct to community-based organizations as needed to ensure effective administration of the program

Perform any other job duties as requested.

Associate degree in Marketing, Communications, Business Administration or related field, or equivalent years of relevant work experience is required

Minimum of two (2) years of experience in Sales, Marketing or Account Management or Community Outreach and/or Social Delivery is required

Medicare, Medicaid and/or Commercial Health Insurance experience is required.

Proficient in Microsoft Suite, to include Word, PowerPoint, and Excel Excellent computer skills and ability to effectively use CRM system

Knowledge of managed care principles, marketing guidelines and market dynamics

Maintain marketing regulatory knowledge for compliance to State and Federal regulatory insurance guidelines and requirements

Proven self-starter: able to work independently and within a team environment to achieve sales goals

Strong problem solving skills with attention to detail & excellent follow-up Excellent…