Social Media Creative Lead

LANX is a rapidly growing Lancashire based footwear brand celebrated for its quality footwear for both men and women. Since its inception at a local market stall in 2018, LANX has witnessed remarkable growth. Boasting a dedicated team of 60+ staff and growing, attending 10+ major UK events annually, a store in Manchester’s bustling Northern Quarter, and official footwear supplier to some of the UK’s finest sports teams;
Harlequins, Leicester Tigers, Sale Sharks to name a few. LANX is on an ambitious path of further growth and is eager to expand the team with people that share our values and commitment to quality.

LANX is an ambitious British footwear brand with a passion for quality, craftsmanship and creating products we're proud to put our name to. We're building something special, and we're looking for people who want to be part of that journey.

This role offers genuine creative ownership, the opportunity to influence how our brand is seen by new audiences and the freedom to develop ideas that can make a measurable difference.

You'll be joining a passionate, collaborative team where initiative is valued, ideas are encouraged and the contribution you make really matters. If you're a talented creative who wants to take ownership, push boundaries and help build the next chapter of LANX, we'd love to hear from you.

We're looking for an ambitious, talented and commercially minded Social Media Creative Lead to take ownership of our paid media creative strategy.

This is a hands-on role for someone who lives and breathes creative content, understands what makes a great advert and has the skills to bring ideas to life.

You'll be responsible for planning, creating, filming, editing and continually improving the content we use across our paid digital channels, primarily Meta (Facebook and Instagram), with opportunities to expand into other platforms.

You'll work closely with our internal brand team and external paid media specialists to create campaigns that build brand awareness, drive engagement and, ultimately, generate sales.

At LANX, brand identity is everything. Every piece of creative must look, feel and sound “LANXY”, while being designed to capture attention and deliver results.

We're not looking for someone to simply follow a content calendar. We want someone who brings ideas to the table, takes ownership and makes things happen.

This is an opportunity to play a significant role in the growth of an ambitious British brand.

• Own and develop the creative strategy for all LANX paid social media channels, with an initial focus on Meta.
• Build and manage weekly content plans that align with product collections, seasonal campaigns, launches and wider business objectives.
• Plan and deliver content at least 30 days ahead of scheduled campaign launches, ensuring a consistent pipeline of fresh creative.
• Develop concepts and campaign ideas that balance strong brand storytelling with commercial performance.
• Identify opportunities to test new creative formats, messaging, hooks and approaches.
• Work closely with the brand team to ensure all paid media content is consistent with the LANX brand guidelines, visual identity and tone of voice.

• Take a hands-on approach to producing engaging, high-quality content for paid advertising, from initial concept through to final edit.
• Plan, shoot and edit video and photography specifically designed for paid social media.
• Create a variety of advertising assets, including short-form video, product-led content, lifestyle creative, static imagery and campaign storytelling.
• Develop multiple creative variations to support testing and optimisation.
• Attend LANX photoshoots, working alongside the brand team to capture additional content…