Digital Marketing Manager

SUMMARY:

This position is responsible for managing all digital advertising operation activities and initiatives. In addition, we strive to deliver our Five Star Experience to Guests and fellow Team Members. This includes being committed to our Service Promise:
We are the Twenty-Nine Palms Band of Mission Indians Team, where your experience is our top priority. Every person and detail matters.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The requirements listed below are presentative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Provide outstanding customer service to guests and all other employees by exceeding our mission statement.

Lead by example and carry out our Five Star Experience to Guests and all Team Members by fulfilling our Mission Statement, Service Promise and following department service standards. This entails consistency performing our service expectations of:
Welcoming, Proactive, Seamless, Personalized and Valued.

Continually coach and support Team Members to ensure they have the skills, tools and resources to successfully complete their jobs, including the delivering of the Five Star Experience expectations.

Develop and manage digital advertising plans to meet the organization’s objectives across all digital channels and enterprises.

Work with clients to understand their business and translate into a results-oriented advertising plan that is optimized and analyzed for maximum effectiveness.

Maximize all digital channels across enterprises to create a competitive advantage, drive revenue and brand awareness.

Define, develop and manage digital driven advertising for all Tribal enterprises to meet specific business objectives.

Lead end to end digital campaign strategies in support of various partners & organizational priorities.

Create data driven & performance focused reporting to support digital channel management, capabilities enhancements and campaign analysis.

Establish digital forward strategy and oversee implementation with internal and external partners.

Analyze defined KPIs for optimization, report business results, and develop digital strategy recommendations.

Define new business opportunities and supporting capabilities needed to create a competitive advantage.

Leverage the Tribe’s multi-channel digital universe to gain competitive advantage.

Conduct website optimization tasks and oversee keyword optimization.

Deep interest in digital and emerging technology to solve digital problems and drive outcomes via best-in-class tools (eCommerce, AI, automation, process improvements, etc.).Manage ambiguity by being flexible and providing clarity for internal and external partners and clients.

Maintain in-depth knowledge of products, solutions, competition, customer, industry trends and digital trends.

Conduct research and report on new markets, trends and opportunities to fit business objectives.

Excellent written and verbal communication skills, including being able to synthesize data, develop recommendations and communicate them in layman terms for stakeholders.

Responsible for creating landing pages and implementing keyword optimization plans.

Ability to define areas of potential value through user, market, and industry research

Effective relationship builder with the ability to partner cross-functionally and work effectively with various levels of the organization

Comfort with ambiguity and an ability to learn quickly and thrive in a dynamic environment.

Maintain excellent communications with all Directors and Supervisors.

Implements approved departmental policies and procedures.

Ensure the budget for the department is monitored…