Digital Content Creator

Reporting to the Digital Marketing Manager, you will play a key role in shaping how ACS appears and feels across social media. This is a hands‑on role for someone who sees a story where others see a photo opportunity, knows what makes people stop scrolling, and understands that great content is about more than simply filling a content calendar.

You will work closely with Marketing Managers across our three campuses to uncover the people, experiences and moments that make each ACS school distinctive, then turn them into compelling content that feels authentic to the school and relevant to the platform.

From short‑form video and behind‑the‑scenes content to interviews, campaigns and new social formats, you will help ACS tell its story in fresh and engaging ways.

• Lead the monthly social media content calendar, working with campus Marketing Managers to identify the stories worth telling and plan what needs to be captured
• Develop new content formats and series that encourage audiences to stop, watch and engage
• Stay ahead of social media trends, platform developments and emerging formats, particularly within education, and bring relevant ideas and opportunities to ACS
• Balance a clear strategic approach with the flexibility to respond to the moments and stories happening across our schools.

• Turn everyday student, staff and school experiences into engaging content with a clear narrative and purpose
• Get out onto our campuses and capture content yourself, spending time across our three sites and staying close to the people and stories you are representing
• Create and edit short‑form vertical video, photography, graphics and other social‑first content
• Work with the Digital Marketing Manager to develop creative for both organic and paid social campaigns
• Adapt content for different platforms while maintaining the individual character and personality of each ACS school.

• Own the day-to-day management of ACS social media channels, including copywriting, scheduling, publishing and community engagement
• Ensure every post has a clear purpose and contributes to the wider content strategy
• Bring creativity and fresh thinking to how ACS communicates with its audiences.

• Brief and coach campus Marketing Managers on effective content capture, including interviews, angles, imagery and vertical video
• Help colleagues develop a stronger instinct for what makes compelling social content, so that the content captured across our campuses is purposeful, engaging and usable.

• Monitor social media performance and report against agreed growth and engagement KPIs
• Use data and audience insight to understand what is working, what isn’t, and what we should do differently next time
• Be prepared to challenge an idea, format or approach when the evidence suggests there is a better way.

• Support website content, creative projects and wider digital marketing activity as required
• Contribute ideas and expertise across the wider Marketing team.

• Follow ACS safeguarding requirements in all content creation and publication
• Ensure appropriate permissions and procedures are followed, including do not photograph requirements, without exception.

We’re looking for someone who understands that successful social media sits at the intersection of creativity, storytelling, audience insight and data.