General Manager - Salon, Spa, and Fitness Center

General Manager – Salon, Spa, and Fitness Center

The growth and success of our location depends on its people and how they are led. The General Manager has sole oversight over day‑to‑day operations and management of the entire facility, setting standards for the team, embodying our Core Values, and holding the team accountable.

• Inspire the team by creating an environment that embraces culture and drives initiative and accountability.
• Understand and champion the company’s mission, core values, and overall culture.
• Maintain managerial oversight for the entire facility and communicate regularly to the team, guests and partners.
• Accountable for daily, monthly and yearly financial performance while driving revenues and managing expenses.
• Review key metrics and develop action plans to improve performance.
• Ensure regular scorecard meetings with fitness managers, trainers, and other key personnel.
• Conduct monthly one‑on‑one meetings with senior leads to ensure membership sales targets are met.

• Collaborate with Regional Manager to create strategic annual goals.
• Develop strategies to drive team, product, and growth based on annual targets.
• Implement effective strategies to achieve location and team goals.
• Strategically maintain budgets and inventory.
• Ensure weekly trackers and monthly scorecards are accurate and timely.

• Effectively manage and communicate policies and procedures and enforce them uniformly.
• Maintain high standards by upholding all playbooks and handbook guidelines.
• Hold teammates accountable and coach disciplinary action when needed.
• Ensure adherence to dress code, certifications, and recertification timelines.
• Continuously improve policies to enhance guest experience.
• Ensure compliance with the FX Guest Tour Process.

• Maintain a “stage‑ready” facility and uphold operational playbook standards.
• Develop and deploy strategies to aid member/guest retention and engagement.
• Respond promptly to feedback, inquiries and concerns.
• Conduct daily walkthroughs to ensure cleanliness and safety.
• Write monthly General Manager emails to engage members and promote events.
• Coordinate vendors to keep retail/products stocked and inventory accurate.
• Manage maintenance schedules and repair equipment promptly.

• Drive meeting/exceeding all services projections including leads follow‑ups, bookings, tours, and closures.
• Meet conversion goals for each team member and location.
• Coach trainers to generate leads and on‑board new members.
• Identify best practices and new opportunities for revenue growth.
• Collaborate on promotional activities with marketing.
• Leverage community relationships for brand awareness.

• Train and develop teammates on culture, business goals, leadership, and guest experience.
• Hold weekly one‑on‑ones and provide clear, compassionate feedback.
• Recruit elite, diverse teammates who embody core values.
• Set hiring goals and maintain a hiring pipeline.
• Ensure onboarding and training for all roles.
• Retain current team through continuous engagement and education.
• Provide ongoing sales, service, and safety education.

• Network within the community for new corporate partnership opportunities.
• Maintain strong relationships with current partners.
• Identify opportunities for additional partnerships to enhance value.

• Oversee facility budget, manage payroll, and coordinate equipment purchases.
• Hold the team accountable to monthly departmental and facility budgets.

• Understand, exude, and exemplify each core value.
• Accountably communicate values in development and everyday conversations.
• Affirm and appreciate teammates when they display core values.
• Conduct performance reviews referencing core values.

• Net Promoter Score (NPS)
• Google Rating
• Surveys

• Bachelor’s degree in a relevant subject (preferred) or comparable work experience.
• Minimum 5 years of experience in a cross‑departmental leadership role with proven success expanding client base and generating leads.
• Minimum 3 years managing a customer service team and overseeing facility operations.
• Excellent communication (written, verbal, listening) and emotional intelligence.
• Pro‑active, solutions‑oriented, and capable of addressing issues quickly.
• Collaborative, team‑oriented, and open to constructive feedback.
• Proficiency with MS Office; experience with ABC Fitness Solutions and/or Zenoti software preferred.