Director of Sales - Industrial

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HMX is a global leader in Human-Machine Interface (HMI) solutions, delivering innovative touch displays, custom HMI components, and complete system solutions for high-reliability applications. With six facilities worldwide, we provide end-to-end product realization—from concept and design through manufacturing and testing. Our vertically integrated model ensures quality, speed, and resilience across critical industries. At 1

HMX, we are focused on becoming the world’s leading provider of innovative, high-value Human-Machine Experience solutions.

We are seeking an accomplished VP/Director of Sales to lead the execution of 1

HMX’s five-year growth plan. This role will own the development and implementation of global sales strategies to expand market share, accelerate new customer acquisition, and strengthen long-term strategic partnerships across key vertical markets—including industrial, medical, aerospace/defense, and emerging technologies.

The ideal candidate is a transformational sales leader with a proven ability to build high-performing teams, drive complex solution selling, and deliver sustained bookings growth in a global, manufacturing-driven environment. This role reports directly to the CEO and will work closely with the executive leadership team to ensure alignment of sales objectives with the company’s long-term strategic vision.

• Develop and execute sales strategies aligned with the 1
  
  HMX five-year growth plan, ensuring annual revenue, bookings, and margin targets are consistently achieved.
• Build and manage a global sales pipeline with measurable KPIs for forecasting accuracy and performance management.
• Expand penetration into targeted vertical markets, identifying and closing high-value OEM and Tier 1 opportunities.

• Lead the development of go-to-market strategies to expand into new geographies and adjacent technology segments.
• Cultivate executive-level relationships with C-suite and decision makers at major OEMs, integrators, and strategic partners.
• Serve as a trusted advisor to customers, understanding their product roadmaps and aligning 1
  
  HMX solutions to create competitive advantage.

• Build, mentor, and scale a high-performance global sales organization, instilling a culture of accountability, customer focus, and continuous improvement.
• Establish sales training programs to strengthen consultative and solution-selling capabilities.
• Partner with HR on incentive plans, performance reviews, and succession planning to develop future sales leadership.

• Collaborate with Marketing to refine value propositions, branding, and lead-generation campaigns.
• Partner with Engineering and Operations to ensure customer requirements are translated into manufacturable, scalable solutions.
• Provide customer and market intelligence to influence product development and strategic planning.

• Own accurate forecasting, pipeline management, and reporting of sales performance to executive leadership and the Board.
• Monitor sales metrics and adjust strategy to ensure consistent execution against KPIs.
• Provide insight into competitive trends, pricing pressures, and market dynamics.

• 10+ years of progressive sales leadership experience, with at least 5 years at the Director level in manufacturing, electronics, or high-technology industries.
• Proven track record of building and executing multi-year growth strategies that delivered measurable revenue and market share expansion.
• Strong network and direct experience selling into one or more of the following: industrial, medical device, aerospace/defense, or advanced technology OEMs.
• Demonstrated ability to lead complex global negotiations, close multi-million-dollar deals, and manage long sales cycles.
• Strong financial acumen with the ability to manage margins, pricing, and contract structures.
• Exceptional communication, negotiation, and executive relationship-building skills.
• Bachelor’s degree in Business, Engineering, or related field required; MBA preferred.