Growth Marketing Manager - Social & Campaigns

Role:
Growth Marketing Manager - Social & Campaigns

Reports to:

Director of Marketing

Location:

Coimbatore (In-office, no Hybrid/Remote)

About FHT & This Role

FHT is building a high-performance Account-Based Marketing (ABM) team designed to drive predictable, scalable revenue from our ideal customer accounts. We're seeking a Growth Marketer to own the social and paid campaigns pillar of our ABM motion—leveraging Linked In, Google AdWords, and Facebook to engage target accounts, influence buying committees, and accelerate pipeline velocity.

This isn't traditional demand gen. You'll be architecting multi-touch campaigns that move specific accounts through the buyer journey, creating air cover for sales conversations, and proving marketing's direct impact on closed-won revenue. You'll also lead a content writer and designer to execute personalized, account-specific creatives ong experience in Cybersecurity and/or Hub Spot is a plus.

Key Aspects of This Role

- Populate the ToFU with TAL leads using ABM 1:1, 1:few, and 1:many outbounds.
- Engage, warm, and nurture MoFU using intent-relevant buyer journeys.
- Accelerate BoFU prospects to the sales pipeline using conversion journeys and campaigns.
- Re-engage stalled opportunities (sales marked Nurture)
- Expand into new divisions within existing customers.
- Own the integrated content strategy and planning.
- Collaborate with writer and designer to produce quality assets for organic and paid campaigns.
- Set target KPIs and generate periodic reports to track, measure, and improve the overall growth metrics.
- Ensure an omnichannel approach to account engagement, asset generation, pipeline creation, and revenue.
- Make the shift to setup, manage and automate always-on inbound marketing using ABM 1:many.

Key Responsibilities

ABM-Driven Content Strategy & Planning

- Ideate and develop monthly content calendars that speak directly to personas within our target account buying committees (ensure content addresses the full buying committee—not just one persona)
- Focus on integrated content that aligns paid, organic, email, and sales outreach
- Develop account-specific content plays for tier 1 accounts (personalized assets, custom campaigns)
- Build repeatable campaign playbooks (e.g., cold account activation, pipeline acceleration, expansion)
- Build content-driven buyer journeys
- Review all assets for quality, brand consistency, and strategic alignment
- Coordinate content across channels to create true omnichannel account experiences

Organic Growth – Omnichannel

- Focus on Linked In as our primary channel for account engagement and thought leadership
- Monitor and engage with target account activity—amplifying posts, commenting on executive updates, building relationships at scale
- Track account-level engagement metrics: which target accounts are engaging, who within those accounts, content attribution to opportunities
- Grow relevant follower base within ICP, prioritizing quality (target accounts) over vanity metrics
- Plan and execute email marketing that aligns with either buyer journeys or paid campaigns.
- Hub Spot experience preferred.

Paid Growth – Performance Marketing

- Design and execute account-based paid campaigns across Linked In Ads (account targeting) and Google AdWords (retargeting, intent)
- Build and manage account lists, segmentation, and suppression logic for precise targeting
- Coordinate campaigns with active sales plays—launch air cover campaigns when SDRs start outreach
- Build and activate nurture campaigns for pipeline accounts
- A/B Test messaging, creative, and offers, specific to different account segments, industries, or buying stages.
- Ideate and execute creative and witty campaigns that prevent ad fatigue.
- Manage budgets with focus on account, opportunity, and revenue KPIs
- Reporting paid growth using an omnichannel campaign perspective – Hub Spot experience preferred.

Team Leadership & Creative Excellence

- Manage and develop a content writer and designer
- Coach the team on target accounts, campaigns context, personas, pain points, and campaign objectives
- Drive creation of personalized assets (content and creatives) at scale—customized one-pagers,…