Salesforce Personalization Specialist

Job Title:

Salesforce Personalization Specialist

Company Info:

TVS Digital is a digital technology start-up focused on the Fintech & Automotive industry with platforms and services offerings in the Credit & Collection Services and Automotive & Retail domain. We provide IT Services to accelerate digital transformation by partnering with industry renowned platforms (Microsoft, Salesforce, Oracle, SAP) & help to develop centre of excellence for our customers. TVS Digital’s mission is to build & deliver high quality software solutions & services to help address real life business challenges of global companies in these domains by harnessing the power of Analytics, Artificial Intelligence (AI), Machine Learning (ML).

Our strategy is to leverage inorganic and organic means for the initial build out and subsequent expansion and growth. TVS Digital is a part of TVS Holdings and has also currently invested in several early-stage high tech start-ups globally in areas of connected manufacturing, fleet management and credit services.

Job Description:

Job Summary
We are seeking a  hands-on Salesforce Marketing Cloud Personalization professional  who can design, configure, and optimize real-time, personalized customer experiences across web, mobile, email, and other digital touchpoints. The ideal candidate will have strong expertise in personalization strategies, decisioning logic, and behavioral data modeling.

Key Responsibilities
Implement and manage  Salesforce Marketing Cloud Personalization (Interaction Studio)
Design and configure  real-time personalization use cases  for web, mobile, and email channels
Build and manage  Sitemaps, Catalogs, Profiles, and Data Feeds
Configure  Einstein recipes, decisioning rules, and personalization strategies
Develop  behavioral tracking events  and user attributes
Integrate Personalization with  Salesforce Marketing Cloud Engagement  and CRM data
Configure  campaigns, experiences, and recommendations
Perform  A/B testing and optimization  of personalized content
Analyze customer behavior and campaign performance using dashboards and reports
Troubleshoot data capture, personalization logic, and integration issues
Collaborate with marketing, UX, and development teams to align personalization goals

Required

Skills & Qualifications
Strong  hands-on experience with Salesforce Marketing Cloud Personalization
Expertise in:
Interaction Studio setup & configuration
Sitemaps and Page Types
Catalog & Product Recommendations
Decisioning logic and recipes
Experience working with  real-time customer behavior data
Knowledge of  JavaScript tagging and web SDKs
Understanding of  customer identity resolution and profile stitching

Experience with  A/B testing and performance optimization
Ability to independently design and execute personalization solutions

Good to Have
Salesforce  Marketing Cloud Personalization certification

Experience with  Einstein Recommendations
Knowledge of  Salesforce Data Cloud
Exposure to  CDP / customer data platforms
Experience in  B2C personalization at scale