Marketing Executive & System Admin

Position: Marketing Executive cum System Admin |
Role Overview
We are seeking a proactive and detail-oriented  Marketing Executive  who will be responsible for driving marketing initiatives, managing internal systems (CRM/BMME), and ensuring effective  project planning and execution  across marketing and operational activities.
This role requires a combination of  marketing expertise, system discipline, and strong project management capabilities  to ensure timely delivery, process efficiency, and business alignment.

Key Responsibilities
A. Marketing & Branding
Plan and execute  digital marketing campaigns  across social media, email, and online platforms
Manage company presence on  Linked In, Instagram, and other relevant platforms
Coordinate development of  website ,  Advertisement contents,   marketing materials , including brochures, presentations, and campaigns
Support  lead generation initiatives  and align marketing activities with business targets
Work closely with sales teams to support  business conversion strategies
Coordinate with external agencies/vendors for campaigns, branding, and events
Ensure  brand consistency  across all channels

B. Content & Communication
Create and manage  marketing content , including posts, newsletters, and client communication
Assist in preparing  client presentations and proposals
Ensure all communications comply with UAE  regulatory and internal compliance standards

C. System / Software Administration
Manage and maintain internal systems such as  CRM / BMME platform  requirements and coordination
Generate  MIS reports, dashboards, and business insights
Coordinate with IT/vendors for  system issues, enhancements, and automation

D. Project Management
Develop  project plans , timelines, and task allocations
Track progress and ensure  timely delivery of campaigns and initiatives
Coordinate cross-functional teams (sales, operations, IT, external vendors)
Identify risks, bottlenecks, and dependencies, and ensure  proactive resolution
Maintain clear  documentation and reporting  for all ongoing projects
Ensure projects are aligned with  business goals, compliance, and quality standards

E. Data & Reporting
Track and analyse  campaign performance and ROI
Provide regular updates on  lead generation, conversions, and engagement metrics
Maintain high standards of  data accuracy and reporting integrity

F. Compliance & Process Adherence
Ensure all activities adhere to  UAE regulatory and company compliance requirements
Support implementation of  secure data handling and communication protocols

Key Skills & Competencies
Strong understanding of  digital marketing and campaign execution

Experience with  CRM systems / insurance platforms (preferred)
Solid  project management and coordination skills
Strong analytical and  reporting capabilities (MIS, dashboards)
Excellent  communication and stakeholder management skills
High level of  attention to detail and process discipline
Ability to manage  multiple priorities and deadlines effectively
Working knowledge of  tools like Canva, Excel, or project tracking tools  is an advantage
Qualifications & Experience
Bachelor's degree in  Marketing, Business Administration, or related field
2–4 years of experience in  marketing / operations / project coordination
Experience in  insurance or financial services industry (preferred)

Key Performance Indicators (KPIs)
Campaign execution and  lead generation performance
Social media engagement and  brand visibility
Project delivery timelines and execution quality
System (CRM/BMME) usage,  data accuracy, and reporting efficiency
Cross-team coordination and  process adherence