Digital Marketing Manager

Dear Candidate,
We are looking for a  high-ownership Acquisition Lead  who can drive  new customer growth at scale . This role will own   P0 metrics - New Customer Lifetime  -  across paid, organic, and social channels for   Ecommerce (D2C) Scale Up   with City Wise growth.

Key Responsibilities
1. Customer Acquisition & Growth (Primary KPI Owner)
Own and drive  new customer acquisition  across channels
Optimize for  CAC, conversion rates, and customer quality (LTV)
Build scalable acquisition funnels from  first touch to first purchase
Identify high-performing cohorts and double down on them

2. Paid Marketing (Performance Engine)
Plan, execute, and optimize campaigns across  Google Ads, Meta, and other platforms
Strong understanding of  CPC, CPA, ROAS, and attribution
Continuously test creatives, audiences, and landing pages
Scale winning campaigns while maintaining efficiency

3. SEO & Organic Growth
Drive  organic traffic growth through SEO strategies
Optimize blogs, category pages, and product pages for ranking
Collaborate on  content strategy for search intent + conversion
Track keyword rankings, organic traffic, and conversion from SEO

4. Social Media for Acquisition
Leverage social platforms to drive  top-of-funnel traffic and discovery
Work with content/creative teams to create  high-performing acquisition content
Understand what content converts vs what engages
Support performance campaigns with strong organic signals

5. Experimentation & Analytics
Run continuous  A/B tests across channels  (ads, landing pages, creatives)
Analyze funnel metrics:  CTR → CVR → CAC → LTV
Build insights from data to guide scaling decisions
Work closely with product/UX teams to improve conversion

Key Metrics You Will Own
P0 Metrics:  Traffic, sessions, reach
Acquisition Metrics:  New customers, CAC
Efficiency Metrics:  CPC, CPA, ROAS
Quality Metrics:  Conversion rate, LTV

Interested candidates pleas forward your resume

Regards,
Priya Rajan