Longines Digital Marketing Specialist

About Longines

Longines - famous for the elegance of its timepieces - is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as Official Timekeeper of World Championships and as a partner of international sports federations, Longines has created lasting and durable links to the world of sport.

Reporting to the Longines Marketing Manager, the Digital Marketing Specialist is accountable for planning, maintaining and executing the Longines digital media presence across Australia/New Zealand, digital campaign analysis, managing digital media relations, shaping and executing local CRM program and providing digital trade marketing support. This is a full-time opportunity based 5 days on site in our Richmond Head Office with some interstate as per business requirements.

• Design and execute agreed local marketing strategy in relation to digital marketing to support global brand strategy within budgetary constraints
• Work with the Marketing Manager to define and develop digital media plans as well as paid social and performance marketing strategy
• Track and analyse performance of digital campaigns against KPI targets providing key insights and recommendations
• Drive and respond to media requests for product and information, ensuring that deadlines are met and media coverage maximized
• Coordinate and create content for digital media campaigns and activations
• Develop and execute annual EDM program
• Manage Longines local social media channels and support management of paid social campaigns
• Work with Marketing Manager to set PR strategy for Digital BTL campaigns
• Trade marketing support including providing regular content for Wholesale partner websites and social media platforms
• Exploit digital opportunities associated with shopping centres/precincts where Longines corporate boutiques operate
• Manage allocated digital marketing budget on a monthly basis to ensure all spending is done effectively and efficiently

• Tertiary Qualifications in Marketing
• Demonstrated experience in a digital marketing role with at least 4-5 years post grad
• Experience in working with tools such as Google Analytics, Dynamics and Social Media
• Demonstrated experience using Salesforce Service Cloud and Salesforce Marketing Cloud
• Background in leading, managing and monitoring SEO/SEM
• Demonstrated experience in optimising Ad Word campaigns
• Knowledge of the latest social media trends and insights
• Exceptional organisational skills
• Proficiency in Adobe; MS Office and all social media platforms

• Collaborative and supportive culture
• Generous employee discount across all Swatch Group brands
• Employee referral program with the opportunity to earn a cash reward
• Access to our Employee Assistance Program
• Comprehensive income protection insurance
• Novated leasing opportunities for electric vehicles
• Extensive personal and professional Learning and Development Program
• Beautiful office space with subsidised parking
• Large breakout space with coffee and fresh fruit provided daily
• Complementary loan watch

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