Marketing Manager

We are seeking a highly motivated and energetic Marketing Manager for our client based in Colchester. You will own the full marketing function: strategy, lead generation, digital, content, brand and reporting, as the senior in-house marketing resource. This is a hands-on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company's digital presence, and overseeing all external creative and agency resource.

Responsibilities:
Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets. Generate sales leads through email campaigns, Linked In outreach, CRM automation, and digital marketing. Manage Hub Spot including CRM, reporting, workflows, email campaigns, and lead tracking. Run paid advertising across Google Ads, Bing Ads, and Linked In Ads. Oversee website, SEO, and content marketing through Word Press.

Manage social media and maintain an active online presence. Coordinate external agencies and freelancers for design, photography, video, and marketing materials. Plan trade shows and events from start to finish. Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters. Support product launches and new business initiatives. Track KPIs and ROI, reporting directly to the Managing Director. Manage the marketing budget and potentially supervise future marketing staff.

Requirements Proven B2B lead generation experience using Hub Spot, Apollo and Expandi (Linked In automation) or equivalent outbound tools Proficient in Hub Spot CRM: workflow automation, sequences, pipeline reporting and contact management Competent with Google Ads, Microsoft Bing Ads and Linked In Ads, campaign setup, optimisation and budget management Competent using Word Press for content management and website administration Strong working knowledge of Google Analytics 4, able to extract actionable insight from data Proficient in social media scheduling tools (e.g. Hootsuite) and Linked In organic/paid management Comfortable briefing and managing external creative agencies and freelancers Experience managing marketing budgets and producing structured management reports Marketing degree or CIM qualification preferred;

B2B sector experience essential Experience working alongside a sales team in a lead-generation-focused environment Benefits Salary- £50,000 basic Plus profit related bonus

Hours:

7.30am - 4.30pm, 30mins for lunch. Please note- this is an office based role IND
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