Senior Manager, Integrated Insights and Strategy, Sickle Cell Disease Insights

Pfizer is seeking a Senior Manager of Integrated Insights and Strategy (IIS) that will join a brand-aligned team of internal consultants and brand strategists that partner with senior commercial leaders, as well as internal GCA (Global Commercial Analytics) COEs, to maximize business value and enable executional excellence.

Reporting to the IIS Rare Heme/Endo Team Lead, this person will be responsible for designing and executing best-in-class primary market research to represent the “voice of the customer” in support of the strategic recommendations of the team.  This person will be accountable for a $1M market research budget and be responsible for proactively identifying business questions, creating learning plans to address those questions, designing and managing multiple simultaneous research initiatives, and delivering clear and actionable insights-based recommendations.

As a member of the IIS team in the larger Global Commercial Analytics (GCA) organization at Pfizer, you will work with a team that is an important source of intellectual insight on commercial brand strategy, framing business problems in a way that the business can then execute to drive impact and unlock value. Specifically, IIS is responsible for identifying and developing opportunities in performance to unlock brand value and to advise the business on drivers of transformational change.  

IIS harnesses insights from multiple sources across GCA, leading day-to-day problem solving, team management, and business partner management.  IIS leverages their deep functional knowledge, exceptional intellectual curiosity, and proprietary GCA tools to every business interaction, while managing and developing strategic relationships and ensuring the highest quality work, and inspiring, leading and developing new IIS colleagues.

The ideal candidate is someone with a proven track record of high-value brand consultancy, responsible for framing, designing & executing primary market research solutions for challenging business situations.  They will have an in-depth knowledge of multiple research methodologies, with a keen understanding of output and quality/timely insight derivation.  Their team orientation and collaborative approach, along with their outstanding listening skills and ability to manage through influence, will enable their exceptional intellectual and analytical curiosity to shine.  

Their sophisticated executive demeanor and comfort functioning with brand leaders along with their excellent presentation skills, including strong verbal and writing capabilities, will drive their success.  As will their ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization.
** Brand Strategy
*** Provide strategic thought partnership to
** US and Global
** commercial teams to drive insights-based decisions.
* Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics, using primary market research.
* Design and execute innovative market research studies, serving as voice of the customer for the brand strategy team.
* Develop and execute creation of in-house knowledge base to drive patient and HCP insights.
** Promotional Performance and Execution Insights
*** Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.
* Recommend campaign improvement and corrective actions.
* Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.
** Collaboration with other Analytics Teams
*** Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
** QUALIFICATIONS
* ** BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
* 6+ years in consulting, market research, or market analytics
* Defined involvement in helping frame, design & execute solutions for challenging business situations
* In-depth knowledge…