Social Media Manager & Content Creator

Buffalo Roam Outfitters develops engineered workwear and apparel for businesses, retailers, and everyday customers. We’re looking for a creative, organized person who can bring our products and brand to life through compelling content and consistent social media execution.

The Social Media Manager & Content Creator owns BRO’s day-to-day social media presence and content production. This is a hands‑on role responsible for planning, shooting, editing, publishing, and evaluating content that builds brand awareness, strengthens customer engagement, and supports sales.

• Develop and maintain a content calendar aligned with product launches, promotions, events, and company priorities.
• Create photography, short-form video, graphics, captions, and other content for BRO’s social channels.
• Capture products in use through employee, customer, retailer, and creator stories.
• Manage daily publishing, comments, and direct messages; route customer issues to the appropriate team.
• Coordinate shoots, including locations, participants, products, and schedules.
• Work with sales, marketing, and product teams to turn business priorities into useful content.
• Manage Trailblazer program and coordinate content deliverables with Trailblazers, influencers, and brand partners.
• Produce creative assets for paid advertising, email, and the website as needed.
• Organize content files and maintain a reusable asset library.
• Report on content performance and use results to improve future work.

• Demonstrated ability to create strong social media content; a portfolio or examples of previous work are required.
• Proficiency in photography, video capture, and editing.
• Strong writing skills and attention to brand voice.
• Ability to manage multiple deadlines and execute projects independently.
• Comfort working both behind and in front of the camera.
• Familiarity with social media analytics and platform publishing tools.
• Experience with apparel, outdoor, workwear, or consumer brands is preferred.

• A consistent publishing schedule supported by an organized content pipeline.
• Content that clearly communicates BRO’s products, identity, and customer value.
• Improved engagement, qualified website traffic, and measurable support for sales.
• Reliable delivery of creative assets for launches and campaigns.