Adobe Target Lead Engineer

Join multifaceted eCommerce engineering team as a Lead Engineer specializing in Adobe Target. In this role, you’ll drive digital optimization through experimentation and personalization, helping develop data‑driven strategies that improve customer engagement and conversion. If you're passionate about crafting impactful digital experiences and thrive in a collaborative, agile environment, we’d love to hear from you.

• Own the design and execution of A/B and multivariate tests using Adobe Target.
• Develop personalized content experiences and audience segmentation strategies.
• Integrate Adobe Target with Adobe Analytics, AEM, Launch (Tags), and other Martech tools.
• Collaborate with multi‑functional teams to define hypotheses and optimization goals.
• Analyze test results and provide actionable insights based on performance metrics.
• Ensure accurate tracking, tagging, and reporting across platforms.
• Troubleshoot and resolve technical issues related to Adobe Target deployments.
• Stay ahead of Adobe Target capabilities and propose innovative use cases.

• Education: Bachelor’s or Master’s degree in Computer Science, Human Computer Interaction (HCI), or related field.
• Experience:
  • 8+ years of proven experience in software engineering or digital optimization.
  • 4+ years of hands‑on experience with Adobe Target (VEC, Form‑based, APIs).
  • Experience in B2B, B2C, or eCommerce environments, preferably within large enterprises.
• Technical
  
  Skills:
  
  
  • Expertise in AT.js, Adobe Launch, Web SDK, and server‑side Target implementations.
  • Familiarity with Adobe Experience Cloud integrations (Analytics, CJA, CDP).
  • Experience with AI‑powered coding tools (e.g., Git Hub Copilot).
• Other
  
  Skills:
  
  
  • Knowledge of data privacy regulations (GDPR, CCPA, DPDP).
  • Agile methodology experience and strong collaboration skills.
  • Ability to work independently and lead technical discussions.
• Preferred
  
  Certifications:
  
  
  • Adobe Certified Expert – Adobe Experience Platform or equivalent.
  • Experience with Adobe Experience Platform Web SDK and Mobile SDK.

• Mid‑Senior level

• Full‑time

• Information Technology

• IT Services and IT Consulting

Toronto, Ontario, Canada — CA $80,000.00-CA$