Digital Marketing Director

Company Description

The Exodus Road (TER) envisions a world where no human is bought, sold, or exploited. We disrupt the darkness of modern‑day slavery by making human trafficking crime more dangerous, equipping communities to protect the vulnerable through training and education, and walking with survivors as they walk into freedom. With a proven track record of impact and strong international teams and partners, TER is a leading anti‑trafficking organization in the six countries where it operates.

While engaging with international teams and partners, TER’s office in Colorado Springs primarily focuses on fundraising, administration, marketing and communications, and data‑driven systems that impact the entire organization.

Reporting to the VP of Global Communications, the Digital Marketing Director (DMD) serves as an integral member of the Global Communications Team, leading the organization’s digital marketing strategy, content strategy, and funnel optimization efforts. The Digital Marketing Director oversees digital marketing and content initiatives and is responsible for architecting, directing, and continuously optimizing donor acquisition and engagement funnels from awareness through conversion and retention in partnership with, and at the direction of, the VP of Global Communications.

The DMD will possess a unique blend of strategic funnel expertise, advanced technical skills, and collaborative leadership abilities. Challenged to lead a team to drive measurable growth through sophisticated digital strategies, manage complex funnel optimization projects, and partner effectively with Global Communications team members, a successful Digital Marketing Director understands how to translate organizational objectives into high‑performing digital experiences that drive sustainable growth and engagement.

The role requires expertise in email management systems, prospecting methodologies, SEO optimization, paid advertising, and cross‑functional collaboration with designers, copywriters, and other creative professionals.

• Design and optimize organizational marketing funnels from initial awareness through conversion and long‑term engagement
• Design and implement sophisticated email management systems, including drip campaigns, behavioral triggers, lead nurturing sequences, and lifecycle marketing
• Develop and execute advanced prospecting strategies utilizing multiple touchpoints, lead scoring, and progressive profiling
• Create and optimize landing pages, lead magnets, and conversion paths to maximize funnel performance at each stage
• Implement comprehensive funnel analytics, A/B testing protocols, and conversion rate optimization strategies
• Direct Global Communications team efforts in SEO strategy, including keyword research, content optimization, technical SEO, and link building to drive organic funnel traffic
• Manage and optimize paid advertising campaigns across Google Ads, Facebook, Linked In, and other platforms with a focus on funnel efficiency and cost per acquisition
• Develop retargeting and remarketing strategies to re‑engage prospects at various funnel stages
• Create advanced segmentation strategies for personalized funnel experiences based on behavior, demographics, and engagement levels

• Collaborate with the VP of Global Communications to monitor organizational website performance, focusing on optimizing for search, user experience, and conversion funnel efficiency
• Collaborate with the Creative Director and other team members to implement website design, email design, and digital platform experiences that support funnel objectives
• Maintain and develop effective use of key platforms (Word Press, Virtuous, etc.) to support advanced funnel strategies

• Design and execute sophisticated email marketing funnels, including welcome series, nurture campaigns, re‑engagement sequences, and conversion campaigns
• Implement advanced CRM email automation workflows based on user behavior, engagement levels, and funnel position
• Develop comprehensive prospecting systems, including…