Social Media Manager

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• Job Title:
  
  Social Media Manager
• Department: OCM Administration
• Campus
  
  Location:
  
  Main Campus
• FLSA Status:
  Exempt/Salaried

• 2080 Hours per year
• 12 Months per year
• 40 Hours per week (Estimated)

Colorado College is a nationally recognized, residential liberal arts college with 2,300 students from around the world. Employees set the stage for student success by bringing their diverse experience and knowledge to the table. The college actively promotes a dynamic and inclusive environment in which students and employees of diverse backgrounds, cultures, and perspectives can learn and work.

Colorado College is seeking a creative and strategic Social Media Manager to lead its digital presence across major platforms. This position is responsible for managing Colorado College's institutional social media presence across all major platforms, including accounts for the College, the Fine Arts Center, and the Office of the President. The role combines creative execution with strategic oversight, crafting and guiding the College's digital voice and social media direction across key institutional platforms.

The Social Media Manager develops and executes social media strategies that enhance brand awareness, community engagement, and institutional storytelling. This role manages daily content planning, creation, posting, community engagement, and analytics while mentoring and guiding student content contributors. Ensures consistent voice, visual identity, and adherence to the College's brand standards across all social media channels.

• Social Media Strategy and Execution: Manage daily operations of institutional brand, Fine Arts Center, and presidential social accounts, ensuring consistent, timely, relevant, and engaging content.
• Develop and implement comprehensive social media strategies that advance institutional priorities, enhance audience engagement, and strengthen Colorado College's digital brand presence.
• Create content calendars, write copy, capture social‑specific photo/video, and coordinate graphics and multimedia assets.
• Identify social trends and opportunities for strategic participation and visibility.
• Partner with the broader OCM team to ensure storytelling alignment across social, web, and print platforms and to ensure consistency of tone, message, and user experience across managed platforms and channels.
• Align visual assets with CC's brand identity and support active campaigns.
• Community Engagement and Platform Management: Actively engage with audiences, monitor conversations, and respond in alignment with institutional tone and values.
• Provide timely and accurate communication during key College events or crises.
• Build relationships with social media leads across campus units and facilitate coordination, training, and content sharing to increase College visibility. Conduct social listening activities for emerging topics and brand sentiment.
• Serve as system/subject matter expert for the College's social media management tool.
• Develop and manage a social media directory for the College.
• Contribute to the development and stewardship of social media policy and protocols for the College.
• Student Contributor Mentorship: Recruit, hire, train, and supervise a team of student content contributors.
• Provide coaching on social content creation, short‑form digital storytelling techniques, and social media best practices.
• Support opportunities for student professional development through participation in social media and content programs.
• Analytics and Continuous Improvement: Track, analyze, and report on engagement metrics to assess content effectiveness and audience growth.
• Use analytics to inform future strategies and optimize performance.
• Stay current on emerging platforms, tools, and trends to ensure CC's presence remains modern and dynamic.
• Work of the College: Serve on College committees as the OCM representative as assigned.
• Cover signature events and OCM‑led marketing/public relations activations.

• Bachelor's degree in a…