Business Development Associate

Job Title: Business Development Associate

Job Department: Sales

Job Pay Rate: $20.00 - $22.00 / hour

• This role is also eligible for an incentive compensation of $2.00 per definite room night generated form approved leads that convert to definite business, between mid-November and March 31st.

Job Summary:

As a Sales Business Development Associate, you will be responsible for identifying, researching, and qualifying new group business opportunities that support The Broadmoor's occupancy, revenue, and market share objectives during key need periods. Through strategic prospecting, lead generation, market analysis, and relationship-building efforts, you will partner closely with the Sales team to develop a robust pipeline of qualified business opportunities. This role plays a critical part in driving group room nights, meeting and event bookings, and overall resort revenue while enhancing The Broadmoor's position as a premier luxury destination.

Learn more about Broadmoor here.

Essential Duties and Responsibilities include following. Other duties may be assigned:

• Research and identify prospective group business opportunities that align with The Broadmoor’s occupancy objectives, need periods, and revenue goals.
• Prospect new organizations while uncovering opportunities from past, lost, dormant, and inactive accounts to generate incremental business.
• Quality leads by gathering critical meeting and event information, including preferred dates, room night potential, meeting space requirements, budget parameters, and key decision-maker details.
• Evaluate and submit qualified opportunities for review, assignment, and approval by sales leadership.
• Maintain accurate and up-to-date records of prospecting activities, lead status, account histories, and business development efforts within the customer relationship management (CRM) system.
• Leverage industry resources, market intelligence, databases, digital platforms, and technology tools to identify and cultivate new business opportunities.
• Support occupancy, market share, and revenue growth initiatives during key need periods, with a particular focus on seasonal demand opportunities between mid-November and March.
• Generate qualified leads that convert into group room nights, meeting and event bookings, and measurable revenue for the resort.
• Collaborate closely with sales leadership and sales managers to prioritize high-value prospects and maximize business development efforts.
• Conduct proactive outreach through phone calls, email campaigns, networking, and other lead-generation activities to establish relationships with prospective clients.
• Monitor market trends, competitor activity, and industry developments to identify emerging business opportunities.
• Contribute to departmental goals, sales strategies, and revenue initiatives while supporting the overall success of the Group Sales team.
• Prepare prospecting reports, lead summaries, and activity updates as requested by management.
• Represent The Broadmoor with professionalism and enthusiasm, consistently reflecting the resort's luxury brand standards and commitment to exceptional service.
• Perform other duties and special projects assigned in support of sales, revenue, and business development objectives.
• Ensure complete compliance with The Broadmoor guidelines, operational procedures, safety policies, and institutional standards for excellence (Forbes Travel Guide and AAA Five-Diamond).
• Maintain a willingness to learn about The Broadmoor’s history, estate grounds, wilderness properties, culinary offerings, and retail outlets.
• Execute additional duties and responsibilities as required.

Performs other duties as assigned. This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, or…