Customer Acquisition Coordinator

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Customer Acquisition Coordinator

Creative West is a nonprofit U.S. Regional Arts Organization that builds equitable technology, funding, advocacy, and policy systems to generate creative capacity in the West and beyond. By building systems that change systems, we advance equity, justice, and regenerative action—seeing these values as essential as creativity itself. We offer direct, practical support to arts agencies, artists, culture bearers, and creative organizations, aiming to work distributively in support of community-defined goals.

Our direct-service work includes funding, programming, leadership development, research, advocacy, technology, and convening to move arts and cultural policy forward.

Please note: This is a full-time, salaried, non-exempt position. The position is remote and requires residence in Colorado. In-person attendance at Creative West’s shared office space is occasionally required and can be requested at Creative West’s discretion. The position has a 37.5-hour workweek, with general hours and work days of Monday through Friday, 8:30 a.m. to 5 p.m. Mountain Time. The Creative West office and most staff are currently located in Denver, Colorado.

This position may require overnight travel, approximately 3-5 times per year.

The customer acquisition coordinator is a sales-focused role responsible for helping Creative West drive revenue for two of its SaaS products:
CaFÉ™ and ZAPP®. The position guides prospective customers through the routine sales process, from initial outreach through qualification, discovery, product demonstrations, follow-up and closing. The coordinator will manage inbound sales opportunities, conduct outbound prospecting, maintain an accurate sales pipeline, and work toward monthly and quarterly acquisition and revenue targets.

This role requires someone who is comfortable building relationships and moving prospects toward a decision, including directly asking for the sale. The coordinator should be confident in asking questions to understand a prospective customer’s needs, be able to clearly communicate pricing and product value, and be knowledgeable in addressing routine questions or objections. Strong organization, follow-through, and judgment about when to advance, nurture, and de-prioritize an opportunity are essential.

• Manage inbound sales inquiries for CaFÉ and ZAPP, responding promptly, qualifying prospective customers, and determining the appropriate product, service, or next step.
• Conduct outbound prospecting and develop targeted sales lists through research, digital tools, networking, referrals and other lead-generation methods to identify and engage prospective customers.
• Lead discovery conversations to understand and track prospective customers’ needs, current processes, decision criteria, timelines, budgets and other details necessary to assess and advance qualified prospects.
• Schedule and conduct product demonstrations through virtual or in-person meetings, tailoring the conversations to the prospect’s needs and clearly communicating functionality, pricing, and value.
• Manage routine sales opportunities from qualification through close, including communication on standard contract terms and pricing, and moving prospects toward purchase decisions.
• Prepare and disseminate standard quotes and contracts, and coordinate the handoff of closed sales for contract processing, account setup, and onboarding.
• Identify and elevate situations that require additional authority or expertise for opportunities involving nonstandard pricing, contract negotiation, special offers, or other material exceptions.
• Maintain accurate and timely prospect activity in Creative West’s CRM software…