Assistant Director of Visitor

The Enrollment Management division at CU Boulder welcomes applications for the Assistant Director of Visitor Experience position! The Assistant Director of Visitor Experience leads the design, planning, and execution of CUBoulder’s signature visit experiences, championing innovative tourdesign, future ready programming, and dynamic visitor engagement strategies that elevate CU Boulder’s academic story and driveapplication and confirmation outcomes. This role brings aforward-thinking, growth minded approach that pilots new concepts,tests emerging visitor experience models, and leverages data,technology, and creative storytelling to continuously evolve howguests experience the CU Boulder campus.

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds toapply, including protected veterans and individuals with disabilities.

As one of only 35 U.S. public research institutions in the Association of American Universities (AAU), CU Boulder is about realizing the positive impacts of new knowledge.

From offering dozens of exciting programs in a range of academic fields, to serving as one of the world’s most dynamic research and innovation hubs, to working closely through hundreds of publicoutreach efforts with communities across Colorado and the world, wetake pride in helping our students, faculty, staff, and partners turn new insights into productive outcomes that change lives.

• Introduce innovative program models with interdisciplinary academic showcases that allow guests to personalize pathways basedon their interests.
• Create pilot programs to explore emerging experience technologies, inclusive storytelling frameworks, or creativevisitor pathways.
• Pilot new tour formats to better align with audience needs an devolving recruitment trends.
• Explore creative uses of campus spaces and interactivetouchpoints to tell CU Boulder’s story in dynamic and memorableways.
• Embed user experience testing into program development toensure each event iteration becomes more efficient, scalable, and aligned with strategic recruitment outcomes.
• Lead large scale event planning and execution for CU Boulder’sflagship prospective and admitted student programs, including andnot limited to Admitted Buff Days, ASIST, Discover CU Boulder, and Explore CU Boulder.
• Oversee end-to-end logistics: guest registration, capacity planning, space reservations, run-of-show development, scripting,staffing models, day-of operations, stakeholder coordination,accessibility planning, and brand aligned experience design.
• Ensure each program highlights CU Boulder’s academic strengths,student services, and campus culture, reinforcing recruitment,application, and confirmation goals.
• Manage the daily visit ecosystem including tours, information sessions, VIP and access programs, ensuring operational consistency and visitor readiness.
• Partner with the Office of Admissions to support event logistics for specialized populations and events including Transfer and Top Scholar experiences.
• Optimize tour capacities, route design, time slots, flows,queueing, and building utilization to support institutional priorities.
• Review, approve, and monitor budget requests and expenditureswithin the visit program portfolio, ensuring fiscal responsibility and alignment with departmental priorities; maintain accountability for budget decisions in partnership with the Associate Director& Director.
• Partner with the University Memorial Center (UMC)…