Copywriter, Mainline Campaigns
Listed on 2025-12-31
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Creative Arts/Media
Content Writer / Copywriter, Creative Advertising / Marketing -
Marketing / Advertising / PR
Content Writer / Copywriter, Creative Advertising / Marketing
Join to apply for the Copywriter, Mainline Campaigns role at Crocs, Inc.
Join to apply for the Copywriter, Mainline Campaigns role at Crocs, Inc.
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At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold.
You’re encouraged to break it and create something better.
Overview
Crocs, Inc. is seeking a Copywriter, Mainline Campaigns. This role will be responsible for supporting our go-to-market campaigns large and small. From new product launches to seasonal stories, you'll get to flex your creative expertise in an exciting and evolving environment! This work is conceptual in nature and demands a writer to understand nuances between various products, consumers, brands, and cultural trends at a highly developed level.
Copy needs span across all our marketing channels:
Social, Paid, Print, Onsite, Video, and more. Campaign messaging will need to be considered for global regions in addition to North America. The Copywriter will work with designers and art directors on the creative team, and will also interact with global marketing, product, e-commerce, operations teams, marketing leadership, and at times external partners or agencies. This role is encouraged to build outstanding and compelling content to continue to elevate the Crocs brand across all channels.
What You'll Do
- Write all copy required for campaigns for the Crocs brand, including retail, wholesale, digital, social media, product descriptions and more.
- Maintain consistency of the Crocs brand voice on all channels.
- Collaborate with designers, social media, marketing, and creative teams on activation concepts and execution.
- Proofread and copy-edit all copy work related to your projects. Be proactive and anticipate details of a campaign.
- Support creative teams on additional duties, such as brainstorming, and legal searches.
- Assist the mainline and brand copywriters with miscellaneous projects as needed.
- Bachelor’s degree in marketing, Communications, or any relevant Creative field.
- 3-5 years of proven experience in direct-to-consumer product marketing copywriting; background in creative/advertising; fashion or footwear experience preferred; global experience a plus.
- Strong command of English language, grammar, and advertising writing styles, as well as a strong understanding of social media trends and colloquialisms.
- Comfortable writing short video / audio scripts and thinking conceptually about video ideas in partnership with the paid media and organic social teams.
- Experience in proofreading, copyediting a variety of business and marketing materials.
- Ability to multitask and complete projects in a timely manner.
- Attention to detail, organizational skills, and the ability to quickly switch gears to keep up with feedback and changes is critical.
- Outstanding written, communication, and presentation skills.
- Portfolio demonstrates extraordinary creativity and thoughtful writing.
- Standout colleague with demonstrated ability to work effectively with multiple cross-functional groups and find the positive in all situations.
- Willing communicator and collaborator.
- Maintain a professional and enthusiastic approach with the work and the team.
- Willing to accept and provide necessary critique and feedback.
- Flexible availability during off-hours to support global teams on occasion.
We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title:
Copywriter, Mainline Campaigns
Salary or Pay Range: $70,000 - $80,000
Pay offered will vary based on job-related factors such as…
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