Digital Marketing Coordinator, Wiland, Niwot

Niwot, United States

Wiland is a leading marketing intelligence company serving many of the nation's top companies and organizations. They provide solutions to thousands of clients in a wide variety of markets and industries. Leveraging Their vast transactional database, innovative analytical methodologies, and advanced technology, Wiland delivers a comprehensive set of services that drive client success.

The Digital Marketing Coordinator is responsible for supporting the Digital Operations and Digital Processing departments and assisting to provide exceptional products and service to our Digital Clients,Vendors and Partners.

The Digital Marketing Coordinator is a key member of the Digital Marketing teams and willbe involved in many facets of our digital marketing offerings including;emails, newsletters, digital display and digital audiences. This individual will ensure that timely and punctual follow up and servicing occurs for any internal or vendor inquiries or questions directed their way. They must have a keen eye for detail and an ability to juggle multiple concurrent tasks while maintaining accuracy and scheduling demands.

These tasks will include coordination across multiple Wiland departments, setting up client campaigns, sending reports toclients, managing distribution lists and other needs in the Wiland application,coordinating creative content with internal and external creative departments/vendors, setting up email and display campaigns/creatives in the appropriate applications, monitoring client creative approval cycles, and miscellaneous other administrative and clerical support functions.
The Digital Marketing Coordinator position is integral to the Digital team achieving its goals.

• Manage and distribute weekly results reporting for multiple digital products and distribute to clients, ensuring timely and accurate delivery.
• Provide regular, detailed and summary matchbackreports and analyses of marketing activities for both internal and external clients. When updated data is provided by the client, submit and reviewmatchback reports to ensure accuracy and provide to Digital Marketing Analyst for client review.
• Quality check display campaign setup, including butnot limited to, creative setup, audiences, budgets, goals and start/end dates within The Trade Desk (TTD). Communicate questions or changes to the appropriate contact.
• Quality check email campaign setup for newsletters andother email campaigns. Within Puresend review jobs to ensure that the creative,audience and rule sets are accurate prior to deployment. Send test emails toensure creative is rendering correctly and that links click through to accurate landing pages.
• Set-up client campaigns, distribution lists and other needs in the Wiland application.
• Set up tracking pixels for real time measurement andassist clients with tech integration. Enter details accurately within the Wiland App and TTD. Provide raw tags and implementation guide to the Client Services Director so they can provide to the client.
• Assist in set up of email and display campaigns/creatives in the appropriate applications. Accurately and efficiently upload images and details for managed display campaigns within TTD. Edit HTML creative to add tracking for Clickthru links and image hosting and upload into Puresend for deployment.
• Assist in audience creation in the appropriate applications. When audiences are shipped build audiences within TTD for managed display campaigns. Upload and manage client and seed lists within Puresend.
• Serve as client and vendor back-up when requested orwhen WPM team members are traveling.
• Assist the Digital Marketing leadership with new projects as needed.

• Provide sales support when necessary.
• Develop andadhere to exceptional quality control procedures to provide consistently error-
• freework.
• Promote a positive team environment, actively collaborating with Sales and Client Services teams and clients when necessary.
• Communicate effectively and well across departments.
• Represent Wiland in a positive, professional manner atall meetings and other events.
• Promote a positive team environment.
• Provide excellent internal and external customer service.
• Provide clear, positive, thorough and timely communication.
• Work independently as well as collaborate with team members to identify efficiency and accuracy standards. Performs all other duties as assigned oramended.

• Bachelor’s degreeor equivalent work experience. Must beable to produce college transcripts…