Digital Guest Analytics Specialist

Company Description

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world‑class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally. Whether it’s Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk;

or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper‑scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands;
Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection. For more information, visit

Position Summary

The Digital & Guest Analytics Specialist will support the growth of the digital and ecommerce channels and contribute to our personalization strategy for ski, hospitality and retail businesses. This hybrid role is evenly focused on business analytics—building digital dashboards, analyzing performance, and automating reporting—and guest data mining and segmentation, using our Customer Data Platform (CDP) to unlock guest insights, segmentation, and personalization opportunities.

The ideal candidate thrives at the intersection of digital analytics and guest data—able to connect digital, marketing, ecommerce, sales and retail performance metrics into actionable insights that improve the guest journey across all touchpoints. This position reports to the Chief Digital Officer.

The budgeted salary range for this position is $72,500‑$86,500. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.

Job Posting Deadline

Applications for this position will be accepted until December 31, 2025.

• Partner with cross‑functional teams (digital marketing, ecommerce, IT, product, business unit (BU) marketing) to ensure Key Performance Indicators (KPIs) are clear, actionable, and aligned to business goals while providing analytics needs by channel
• Serve as key contributor to the digital monthly business reviews report in support of the digital team
• Develop, define, maintain, and automate ecommerce and digital marketing dashboards including funnel reports and annual demand forecasting for ecommerce; build out best practices for digital reporting
• Create and work with engineering and business teams to implement a plan for growing digital and guest analytics maturity through automated reporting, ongoing tracking of core KPIs, and connecting ad‑hoc analysis to business objectives
• Produce regularly cadenced and ad hoc reports as well as executive‑level summaries that inform operational and strategic decisions
• Conduct ongoing analysis surrounding ecommerce, digital marketing, acquisition/retention, lifetime value (LTV), customer journeys, funnel analysis, etc.
• Analyze user behavior, demographic, and transaction data to drive optimizations in our product development, customer growth, cross‑sell and up‑sell opportunities, and business strategies

• Proactively mine guest data in the Customer Data Platform (CDP) for actionable insights and surface them to the digital business teams and occasionally other teams
• Use the CDP to build and refine guest segments that support retention, loyalty, marketing campaigns, and targeted engagement strategies across ski, hospitality, and retail
• Serve as the CDP subject matter expert, super user, administrator, vendor day‑to‑day manager and internal trainer
• Support campaign measurement and A/B testing, providing post‑campaign insights and recommendations
• Partner with digital and…