Digital Marketing Manager - Summit Ministries

Digital Marketing Manager - Summit Ministries

Every position at Summit Ministries plays a vital role in equipping and supporting rising generations to embrace God’s truth and champion a biblical worldview. As such, all employees must: (1) Be followers of Christ, having accepted Jesus Christ as Lord and Savior. (2) Wholeheartedly affirm Summit Ministries’ Statement of Faith and Convictions. (3) Demonstrate spiritual maturity and the ability to articulate and model a biblical worldview.

(4) Be ready and willing to share the Gospel and lead or participate in prayer, devotions, and spiritual encouragement.

Applicants will be accepted through January 31st, 2026, unless the position is filled before then.

Digital Marketing Manager

REPORTS TO
:
Director of Marketing & Sales

LOCATION
:
On-site, hybrid, or remote PAY RATE
: $73,000 to $93,000

SUMMARY OF POSITION

The Digital Marketing Specialist ensures Summit’s online marketing ecosystem is consistently healthy, reliable, fast, and high-performing. This role brings rigorous follow-through, strong attention to detail, and steady execution to the digital infrastructure that supports Summit’s marketing efforts.

This specialist oversees Summit’s website, email systems, digital advertising, analytics, integrations, and reporting, ensuring each platform runs smoothly, accurately, and on schedule. They take ownership of keeping Summit’s marketing systems reliable and optimized, ensuring every digital workflow supporting enrollment, sales, reporting, and content delivery performs at its highest level.

This is a role for someone who is disciplined, process-minded, and persistent, who takes pride in building durable processes to keep marketing workflows functioning at their highest potential.

• Rigorously maintains Summit’s website, ensuring timely updates, reliable performance, and consistent improvements.
• Creates, updates, and manages all web forms, landing pages, and CTAs with careful attention to detail.
• Optimizes SEO through methodical keyword research, metadata management, internal linking, page speed improvements, and ongoing technical monitoring.
• Maintains organized and intuitive site structure, navigation, content hierarchy, and UX pathways.
• Continuously monitors UX and conversion data to identify friction, resolve issues quickly, and enhance conversion rates.

• Leads the strategy and precise execution of all email sends, workflows, automations, segmentation, deliverability management, and list hygiene.
• Builds well-structured, reliable automated onboarding sequences, nurture workflows, campaigns, and reactivation flows.
• Conducts steady, disciplined testing of subject lines, CTAs, send times, and audience segments to optimize performance.
• Collaborates with the Communications Specialist to ensure messaging is accurate, aligned, and delivered consistently.

• Oversees digital campaigns across email, web, and paid channels with strong operational follow-through.
• Ensures accurate tagging, tracking, and measurement across all marketing activities.
• Supports retargeting, remarketing, lead capture, and nurture strategies with dependable execution and data integrity.
• Collaborates with the Director of Marketing & Sales to build fully integrated, well-documented digital journeys.
• Manages integrations with ad platforms, CRMs, analytics tools, and automation systems with reliable technical oversight.

• Responsible for all digital analytics tools and tracking systems across web, email, and social channels.
• Creates consistent, detailed, and actionable reporting for web traffic, funnel metrics, email performance, social insights, and conversions.
• Identifies trends, diagnoses issues quickly, and makes data-backed recommendations for improvement.
• Implements accurate and reliable UTM strategy, event tracking, lead scoring, and attribution models.

• Collaborates with the IT Director to maintain, troubleshoot, and optimize API integrations between the website, CRM, ESP, third‑party tools, and internal software.
• Serves as a dependable, detail‑focused technical liaison…