Manager of Marketing Analytics

About You

As the Manager of Marketing Analytics
, you will play a pivotal role in unlocking and optimizing guest and transactional data to fuel business growth. Partnering closely with Marketing, Digital, IT, and cross‑functional leaders, you will work to understand business objectives, enhance insights into guest behavior, and evaluate marketing channel effectiveness. Your ability to transform data into actionable recommendations will directly drive our go‑to‑market strategy and scale personalization across marketing channels.

You will take a hands‑on approach, balancing strategic leadership with direct analytical execution.

In collaboration with IT and the Senior Manager of Guest Insights & Research, you will develop insights from the loyalty customer database, mining data to produce impactful reports and recommendations. You will lead the creation of guest segmentation strategies through cluster analyses and predictive modeling, ensuring these insights inform a comprehensive marketing approach that boosts engagement, loyalty, and customer lifetime value.

Additionally, you will spearhead the development of reporting and dashboarding tools, enabling automated self‑service reporting, executive presentations, and weekly discussions to continuously optimize business performance.

At Noodles & Company, we believe great food can spark meaningful connections. That’s why we’re on a mission to reintroduce the world to noodles—not just as a meal, but as an experience worth craving. As we evolve our brand to meet the modern guest, we’re focused on creating moments that surprise, delight, and shift perceptions of what fast‑casual can be.

Every bowl we serve is rooted in global flavors, fresh ingredients, and intentional hospitality that makes guests feel seen and valued. Our values—
We Care, We Show Pride, We Are Passionate, and We Love Life
—guide how we show up for our guests, our team members, and each other.

• Pay range: $90,000–$110,000 annual salary
• Eligible for annual performance bonus up to 15%
• Flexible paid time off
• Medical, dental, and vision insurance
• 401(k) and stock purchase discounts
• Paid maternity and paternity leaves, adoption, and surrogacy benefits
• Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
• Scholarship opportunities through Noodles Foundation
• Monthly technology stipend
• Discounts through our gift card program
• Learn more about our benefits:

• Develop and maintain a thorough understanding of Noodles & Company's data sources, including operational databases and data flows with external partners.
• Establish and manage KPIs and metrics for daily, weekly, and monthly performance management.
• Translate business objectives into testable hypotheses to improve decision‑making.
• Oversee tests conducted on the Mastercard Test & Learn platform and translate results into actionable business recommendations.
• Collaborate with IT to enhance and maintain the Loyalty guest database, utilizing customer data to deliver insightful and actionable recommendations.
• Work in partnership with marketing, digital, and research teams to design, influence, execute, measure, and improve marketing initiatives across various channels.
• Apply scientific methods to determine causal relationships between marketing strategies and consumer behavior & sentiment to enhance business performance.
• Develop new measurement frameworks, reporting structures, and operational processes to support a growing Marketing Analytics function.
• Create presentations, charts, and executive summaries that effectively communicate findings to marketing leads, cross‑functional partners, and executives.
• Develop compelling narratives that connect data analysis with business challenges.
• In partnership with IT, develop automated dashboarding tools to provide reliable self‑service insights on guest behavior and channel performance.
• Analyze A/B or Multivariate Tests to provide measurable insights on test data.
• Collaborate with cross‑functional teams to develop a unified and actionable guest segmentation strategy based on a comprehensive view of guest…