Director, Social Media

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold.

You’re encouraged to break it and create something better.

• Leverage data, insights and industry/competitor trends to craft strategies that support Crocs’ digital-first yet 360-integrated global marketing strategies.
• Activate your team, agencies, marketing and cross-functional collaborators to bring ideas, programs and campaigns to life.
• Align, collaborate, and learn with marketing partners globally to ensure strategies are scalable, locally relevant, and seamlessly driven across geographies. Drive a culture of open communication and partnership globally.
• Measure, listen, report and apply consumer and business insights to advise on future directions and approaches.
• Own the strategy for all brand and company social media channels in the US (including but not limited to IG, FB, Tik Tok, You Tube, Pinterest, Snap Chat, Linked In) while supporting global channels in our regional markets (like LINE, Weibo, WeChat, Kakao, Red, and Douyin)
• Serve as company-wide authority for brand social media; share plans, findings and standard processes for digital, activate all social channels as well as our employee base to drive social media performance.
• Partner with our creative team to build hyper-relevant, digital-first content to support our campaigns and programs.
• Develop, deliver and institutionalize standards and toolkits.
• Build and enhance tools like our global social media playbook and annual channel strategies to clearly define what we stand for and how we activate on brand-led social media channels around the world.
• Optimize existing processes to improve alignment, communication and our speed-to-market.
• Protect the brand - hold self and all global partners accountable for adhering to brand standards, guidelines and rules of engagement.

• BA or BS or equivalent experience in business, marketing or related field.
• Minimum of 10 years of social media marketing experience or equivalent, preferably in the consumer goods, services or food industries
• Strong leadership skills, ability to lead team and drive alignment across diverse functions and geographies
• Highly collaborative, and can connect with marketing peers to drive creativity and execution of ideas
• In depth knowledge of key and emerging social media platforms with solid understanding of global platforms and standards
• Ability to convert data, listening reports and findings into clear and impactful strategies
• Excellent teammate; knows how to build strong relationships across marketing functions (PR, integrated marketing, creative) and with various collaborators across the organization (ecomm, retail, wholesale, legal)
• Can prioritize multiple projects, and maintain a sense of calm in a storm
• Some global travel
• Position requires off-hours support as needed to accommodate for global calls and the real-time nature of social media

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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:

Director, Crocs Social Media

Salary or Pay Range: $165,000 - $175,000

Pay offered will vary based on job-related factors such as location,…