Field Marketing Manager

Manager, Field Marketing

Reports to Director of Marketing

Leads Field Marketing Coordinators (2)

Location Mead, CO, with regular travel to stores across the Ziggi’s system

Travel 15–20%, including some overnight and out-of-state trips

Status Full-time, exempt

Ziggi’s Coffee is a fast-growing specialty drive-thru coffee franchise with more than 120 locations. With a focus on providing our customers with a variety of uniquely handcrafted beverages and on-the-go food options, we are committed to giving them a first-rate experience every time they visit Ziggi’s. Quality is at the heart of everything we stand for, and we will always strive to provide the very best to our communities.

Nationally recognized on Entrepreneur’s Franchise 500®, we are a fast-growing company that continues to promote valuable growth and development opportunities. Our team members share a positive attitude, passion, and drive to create a collaborative work environment. Now you have the opportunity to join our team and excel professionally as our Manager, Field Marketing.

The Manager, Field Marketing is a digital-first marketer who sets Ziggi’s local growth strategy and manages it to performance. You are the marketing partner to Ziggi’s franchisees and company-owned stores, the person who turns national plans into measurable local results in every store’s neighborhood. You’ll lead the field marketing team, guide new store openings, help stores that need a lift build momentum, and grow how Ziggi’s shows up locally: in the community and in the places guests now discover coffee, including Google, social, neighborhood platforms, and AI search.

You equip franchisees with plans, tools, and coaching, feed what you learn in the field back into national strategy, and run every local program the way a performance marketer would: clear targets, constant monitoring, and fast optimization toward what drives traffic and sales. This is a hands‑on, working manager role. You build the plans and run them yourself, in stores, at events, and in the ad accounts, while leading a small team.

• Local growth strategy and performance. Set the local growth strategy for the system: which stores to prioritize, which channels and tactics to use, and how to invest the field marketing budget. Run it as a performance program: set targets, build the dashboards, monitor results weekly, test continuously, and move spend and effort to what works.
• Franchisee marketing partner. Serve as the primary marketing contact for franchisees. Build annual local marketing plans with them, coach them on Ziggi’s programs, and own the local store marketing toolkit (programs, templates, and activation kits), driving adoption across the system in partnership with Brand & Creative.
• National campaign activation. Make sure every national campaign, LTO, and promotion lands well in every store’s market. Partner with Brand & Creative early in planning to represent the field’s perspective, then turn each campaign into local activation plans, toolkits, and franchisee communications with clear expectations and timing. Track participation and local lift, and report what’s working back to the national team.
• Brand standards and franchisee governance. Own the approval process for locally created marketing so every piece meets brand standards, and keep clear guidelines on what franchisees can and cannot create on their own. Work with the Franchise Advisory Council and other franchisee groups to shape local marketing programs and build buy‑in.
• Partnership with Operations and Franchise Business Consultants. Sit on the Marketing team but operate as a true partner to Operations. Set a regular cadence with Franchise Business Consultants to review store performance together, align on…