Sr Manager, Brand Marketing Analytic

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At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold.

You’re encouraged to break it and create something better.

• Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring, activation measurement, and campaign performance analysis
• Using insights to share long-term brand strategy and in-season go-to-market decisions throughout worldwide and top-tier markets.
• Lead the setup and ongoing management of a new brand impact tracking portal with 3rd-party partners, establishing the measurement infrastructure that connects marketing activities to brand health and business outcomes
• Proactively surface trends, opportunities, and risks through marketing data — including media mix efficiency, campaign return on investment, and driven benchmarking — translating findings into clear, actionable recommendations for leadership
• Serve as a key collaborator and trusted analytics partner to demand planning, corporate consumer insights, and other metric measurement functions, embedding marketing performance data into enterprise-wide planning and decision-making
• Support go-to-market strategy through meticulous measurement of all brand activations, including experimentation methods (A/B testing, market experiments) that optimize marketing spend and creative efficiency
• Foster the use of AI-enabled tools and modern analytics platforms to continuously improve how marketing impact is collected, analyzed, visualized, and activated across the organization
• Serve as the central point of contact for marketing analytics and performance reporting, building dashboards, reporting cadences, and self-service tools that drive adoption, transparency, and data-driven decision-making across brand marketing teams
• Develop and deliver executive-ready dashboards, scorecards, and presentations that synthesize complex marketing performance data into concise narratives, business implications, and recommended actions for executive leadership
• Influence senior executives and cross-functional leaders by framing analytics in the context of enterprise priorities, constructively challenging assumptions, and building alignment around investment, portfolio, and go-to-market decisions
• Lead recurring executive performance reviews and ad hoc decision forums, anticipating leadership questions, clearly communicating tradeoffs and risks, and translating dashboard insights into accountable next steps
• Drive continuous improvement in measurement methodologies, data accuracy, and analytics guidelines — ensuring the marketing analytics function evolves alongside the brand's global growth ambitions

• Bachelor's degree in marketing, business, statistics, data science, or a related field — or equivalent years of relevant and related experience
• At least 7+ years of experience in marketing analytics, marketing measurement, or marketing insights, preferably within a consumer brand, retail, or footwear environment
• Proven expertise with AI-enabled analytics tools and platforms (e.g., generative AI for insights, machine learning for predictive modeling, AI-powered dashboards) alongside proficiency in visualization tools such as Tableau, Power BI, or similar
• Deep experience with brand tracking, media measurement, campaign analytics, and test-and-learn frameworks (A/B testing, incremental studies, marketing mix modeling)
• Strong…