Social Media Strategist

Job-;
Location(s):
Broomfield CO

The Social Media Strategist is responsible for developing and executing Viega’s social media strategy across North America, using social channels to build brand awareness, strengthen audience engagement and bring Viega’s people, products and expertise to life. This position develops audience-focused social strategies, create compelling content and build thought leadership programs that elevate Viega’s expertise and industry presence. Partners with internal subject matter experts and cross-functional teams to uncover relevant stories, perspectives and opportunities that connect with Viega’s audiences

• Develops and executes Viega’s North American social media strategy, establishing audience, channel, content and engagement strategies aligned with business and marketing priorities.
• Develops strategies to grow and engage Viega’s priority audiences across relevant social channels.
• Develops and executes social thought leadership programs that strengthen Viega’s industry presence and showcase internal expertise.
• Identifies and partners with internal subject matter experts to uncover perspectives, stories and expertise and translate them into authentic social content.
• Coaches and supports subject matter experts and leaders in building their social presence and effectively engaging professional audiences.
• Creates engaging social-first content, including copy, photography, interviews and short-form video.
• Owns and manages Viega’s integrated social media calendar, balancing always-on content with campaigns, product initiatives, events and emerging opportunities.
• Partners with Campaign Marketing to develop social strategies and content supporting integrated brand, segment and product campaigns.
• Leads Viega’s influencer and creator marketing efforts, including identifying partners, developing activations and measuring performance.
• Uses social listening, audience insights and industry trends to identify relevant conversations, content opportunities and emerging trends.
• Builds and engages Viega’s social communities through proactive interaction with customers, industry organizations and partners.
• Establishes and tracks social media KPIs, translating performance data into insights and recommendations to continuously improve strategy and content.

• Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and Power Point
• Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
• Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
• Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
• Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.
• Works effectively in a fast-paced and sometimes uncertain environment, making sound decisions based on best available information
• Adept at identifying problems and finding effective solutions – requires critical thinking, creativity and solid facilitation skills.
• Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.
• Highly organized to manage multiple tasks, priorities, schedules, and documents effectively.
• Takes initiative and proactively addresses needs.
• Strong knowledge of B2B2C social media strategy, audience development, engagement and content best practices.
• Strong understanding of social thought…