Retail Store Manager

We're looking for a Retail Store Manager to lead the retail experience at Björkstam Hat Co. in Crested Butte, Colorado.

Founded in 2021, Björkstam creates handcrafted modern Western hats using natural materials and old-world hatting techniques. Our store isn't just somewhere to buy a hat. It's where customers discover the craftsmanship, find the right fit and style, and become part of the Björkstam story.

We're looking for someone who loves people, appreciates beautiful products and knows how to create a genuinely memorable retail experience. Along with our Colorado flagship, Björkstam now has production and sales locations in Oregon and Texas.

The Retail Store Manager is responsible for creating an exceptional in-store experience while leading the day-to-day operations of the Björkstam Hat Co. retail store in Crested Butte, CO.

This is a hands‑on role. The Store Manager will be equally comfortable welcoming and styling customers on the floor, developing a knowledgeable and engaged team, maintaining merchandising standards, and managing the operational details that keep the store running smoothly.

The successful candidate will understand that making a sale is only one part of the customer experience. They will be able to tell the story behind the product, build genuine customer relationships, and create an environment that reflects the craftsmanship and character of the brand.

• Lead by example in providing warm, personalized and knowledgeable customer service.
• Build genuine customer relationships and create a memorable experience for local and visiting customers.
• Develop strong knowledge of Björkstam products, materials, craftsmanship, styling and customization options.
• Guide customers confidently through product selection, fit and styling.
• Drive store sales through service, product knowledge and effective sales techniques.
• Handle customer questions, feedback and concerns professionally.
• Develop repeat-client and referral relationships consistent with the Björkstam brand.

• Lead the day-to-day operation of the retail store.
• Train, coach and support team members to deliver consistent standards of service and product knowledge.
• Coordinate schedules and daily coverage according to business needs.
• Set clear expectations and provide regular feedback.
• Create a positive, collaborative and accountable store environment.
• Support recruitment and onboarding as required.
• Escalate employee relations matters appropriately and apply company policies consistently.

• Oversee opening and closing procedures and ensure the store is ready for customers each day.
• Maintain accurate POS, cash-handling and transaction processes.
• Monitor inventory and support receiving, stock movement, cycle counts and inventory accuracy.
• Identify stock needs, product trends and operational issues and communicate them to the appropriate business partners.
• Assist with production as needed.
• Maintain organized stock and back-of-house areas.
• Follow store security and loss-prevention practices.
• Maintain store records and complete required administration accurately and on time.

• Maintain a welcoming, polished store environment that reflects the Björkstam brand.
• Ensure products and displays are well presented, replenished and appropriately merchandised.
• Maintain high standards of cleanliness and organization throughout the store.
• Support seasonal launches, new product introductions, promotions and special events.
• Provide practical feedback on customer preferences and product performance.

• Monitor store sales and other agreed performance indicators.
• Use sales and customer trends to identify opportunities and adjust priorities.
• Commu…