Web Marketing Manager

Welldoc is at the forefront of digital health, driven by a powerful mission: empowering better cardiometabolic health through AI-powered, personalized digital tech, with a vision to be the leading advanced AI digital technology partner across the healthcare industry. We’re a team passionate about leveraging cutting-edge science to improve lives, united by core values of collaborative innovation, accountability to excellence, customer focus, efficiency, and unwavering integrity, quality, and safety.

At Welldoc, you’ll thrive in a collaborative and innovative environment where your contributions directly impact our mission. Recognized as a Great Place to Work for the past four years and named to Modern Healthcare’s Best Places to Work 2025, as well as being an industry thought leader featured at SXSW and in the Wall Street Journal and Economist, we invite you to make a real difference in healthcare with us.

Reporting to the Senior Director, Growth & Product Marketing, the Web Marketing Manager will oversee the website updates, ADA compliance, and day-to-day performance of our corporate website. Serving as the primary custodian of our digital website footprint, you will balance search visibility (SEO,GEO, AE)), digital inclusivity (Accessibility/WCAG 2.2), routine web operations, web analytics, and ensure the website meets best practice protocols.

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This role bridges website management, technical strategy, and technical execution, using data to optimize user experience, maintain technical site health, and help drive organic B2B and B2C growth with website best practice.

• Search Optimization (AEO, SEO & GEO):
  Develop and execute comprehensive on-page, off-page, and technical SEO strategies to drive high-quality organic traffic. Help to optimize website user experience to support AEO, GEO, SEE to ensure brand visibility across AI search engines, chatbots, and LLM-driven discovery tools. Conduct regular keyword research, competitive analysis, search intent mapping, and manage schema markup. Support the management of our web vendor partner for AEO, GEO, SEO.
• Website Accessibility & Compliance:
  Serve as the internal champion for digital inclusivity, ensuring the website meets or exceeds WCAG 2.2 Level AA standards. Perform regular accessibility audits using automated tools and manual testing (e.g., screen readers, keyboard navigation). Remediate issues across web code, design elements, alt text, and downloadable assets (PDFs). Manage and oversee vendor partner to ensure website accessibility meets necessary standards.
• Web Operations, HTML & Project Management:
  Handle day-to-day web edits, text updates, image assets, and promotional uploads via the CMS (Web Flow). Write and edit front-end code (HTML, CSS, basic JavaScript constraints) to build, QA, and launch high-converting landing pages. Act as a project manager for web initiatives, managing cross-functional timelines with agency partners, designers, and developers.
• Data Analytics & Performance Insights:
  Own the setup, management, and continuous optimization of web analytics platforms (Google Analytics 4, Google Tag Manager). Track and report KPIs including organic traffic, user behavior, bounce rates, conversion funnels, and pipeline attribution. Design and maintain interactive Looker Studio (Google Data Studio) dashboards and run CRO A/B testing via heatmaps and other user data.
• Vendor & Project Management:
  Demonstrated success managing external agency partners, web development firms, and specialized ADA/accessibility audit vendors to deliver complex web projects on time and within project scope.

• Industry
  
  Experience:
  
  3 to 5 years of experience managing business-to-business…