Senior Group Sales Manager
Listed on 2026-10-20
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Sales
Account Manager, Business Development, Hotel/Hospitality Sales, B2B Sales
A premier luxury hotel/resort organization is seeking an accomplished Senior Group Sales Manager to drive group revenue through strategic account development and proactive sales efforts within the Washington, D.C. and national meetings market
.
This is a remote sales position; however, the successful candidate must be based in the Washington, D.C. metropolitan area
and possess strong knowledge of the market along with established relationships within the corporate, association, government-related, and professional meetings community.
The National Accounts Group Sales Manager will be responsible for developing and managing a portfolio of high‑value national accounts, generating new group business, strengthening existing client relationships, and achieving established room‑night and revenue goals.
The ideal candidate is a highly motivated hunter and relationship builder with significant hotel group sales experience and a proven ability to develop business through proactive prospecting, networking, industry involvement, client entertainment, and strategic account management.
Key Responsibilities National Account & Group Sales- Proactively solicit and secure group business from assigned national accounts, market segments, and geographic territories.
- Develop and manage a portfolio of high‑value corporate, association, government‑related, and third‑party accounts.
- Achieve or exceed monthly, quarterly, and annual room‑night and revenue goals.
- Generate new business through proactive prospecting and strategic account development.
- Manage the complete sales process from initial prospecting and qualification through proposal, negotiation, contracting, and turnover.
- Respond strategically and promptly to RFPs and qualified group opportunities.
- Negotiate guest room rates, meeting space, Food & Beverage commitments, concessions, and contractual terms.
- Evaluate total account and group revenue potential when determining business value.
- Maximize revenue through strategic upselling of guestrooms, meeting space, F&B, activities, and additional hotel/resort services.
- Develop long‑term relationships that generate repeat and multi‑year business.
- Maintain an active and highly visible presence within the Washington, D.C. meetings and hospitality community.
- Develop relationships with:
- National associations
- Government‑related organizations
- Professional and trade associations
- Third‑party meeting planners
- Meeting management companies
- Incentive houses
- Destination management companies
- Executive assistants
- Conference and convention planners
- National corporate accounts
- Conduct regular in‑person sales calls throughout the D.C. metropolitan market.
- Maintain a strong network of existing industry relationships while continuously developing new contacts.
- Identify organizations with significant annual meeting and group travel potential.
- Develop account strategies based on each organization's meeting patterns, budget cycles, decision makers, destinations, and future opportunities.
- Maintain a strong emphasis on new account acquisition and proactive selling
. - Research and identify high‑potential national accounts and emerging market opportunities.
- Conduct consistent telephone, email, social, and face‑to‑face prospecting.
- Develop creative strategies to penetrate accounts currently producing for competitive hotels and resorts.
- Establish relationships with key decision makers and influencers.
- Re‑engage dormant accounts and identify opportunities to increase share from existing clients.
- Create individual account action plans for top prospects and strategic accounts.
- Maintain an active pipeline capable of supporting both short‑and long‑term revenue goals.
- Develop…
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