Equipment Sales Director

Position Summary

The Equipment Sales Director is responsible for growing an assigned sales territory and accountable for leading and directing a profitable equipment sales revenue team. This role presents an exciting opportunity to join a global leader in tortilla and tortilla chip production systems to make a significant impact in a rapidly growing market. The ideal candidate will possess a proven track record in sales leadership, a passion for building and mentoring high‑performing teams, and the strategic vision to drive business growth in a competitive market.

This strategic leadership position is responsible for day‑to‑day management of a team and driving sales processes. The Equipment Sales Director will be a true customer‑centric solution finder and act as a trusted systems expert.

Full‑time

• Drive profitable revenue growth in assigned territory and exceed sales targets
• Lead, motivate, and manage the sales team to meet and exceed individual and team sales goals
• Develop and implement strategic sales plans to achieve company targets and expand customer base
• Establish and manage team territory targets
• Manage the use of Salesforce (CRM) and drive sales execution
• Use Pandadoc for quoting (CPQ)
• Analyze market trends and identify new opportunities for business growth
• Establish and maintain strong relationships with key clients, partners, and stakeholders
• Collaborate with marketing, product, and customer service teams to ensure a seamless customer experience
• Monitor sales performance metrics and prepare regular reports for senior management
• Recruit, train, and develop sales talent to foster a culture of excellence and achievement
• Implement sales tools and process improvements that drive growth and customer satisfaction
• Coach, develop, maintain, and manage a highly technical sales team
• Foster effective and transparent information sharing between customers, technicians, and JC Ford manufacturing and engineering teams
• Create and implement sales documentation procedures and processes for customer and internal teams
• Establish and grow customer relationships
• Create strategy on meeting or exceeding financial metrics
• Increase employee retention and engagement levels
• Effective communication with VP of Revenue and demonstrate service dashboards

• Proven track record of 8 years in industrial machinery or related experience, ideally in a food processing/manufacturing/packing environment (or equivalent combination of education and experience)
• Demonstrated success in developing and executing sales strategies that drive revenue growth
• Exceptional leadership, communication, and interpersonal skills
• Strong analytical and problem‑solving abilities
• Experience with CRM software like Salesforce and data analysis tools
• Experience with CPQ software like Pandadoc
• Ability to thrive in a fast‑paced, results‑driven environment
• Experience effectively managing customer relations dealing directly
• Experience managing a Profit & Loss statement, cost control, inventory management, customer‑facing metric management (KPI, etc.)
• Ability to effectively demonstrate productivity tools, i.e. Microsoft Office
• Achieve targets and goals with minimal supervision
• Strong communication skills verbal and written
• Understanding of the food and process industry, including factory operations and decision‑making processes
• Proven track record of technical solution sales and possessing an engineering and project management mindset
• Experience with project‑based sales involving complex technical solutions
• Capacity to logically solve problems and manage projects by utilizing a data‑driven, detail‑oriented approach
• Demonstrated success in building relationships and driving revenue in North America, with possible experience in international markets
• Demonstrated ability to work well with others and to participate in and/or lead a cross‑functional team
• Analytical ability to prepare performance reports, cost/price analyses, and other performance measures
• Possess excellent verbal and written communication skills to communicate effectively
• Possess ability to drive for results, hold self‑accountable, and continuously improve