Retail & Digital Media Strategy Manager

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The Retail & Digital Media Strategy Manager sits within the Brand & Growth team and is responsible for leading  and Amazon media strategy, planning, performance and agency accountability across Walmart, Lowe’s, Home Depot and Amazon.

This role partners closely with Sales and Brand to connect retailer media plans to key selling periods, inventory, product priorities, messaging, creative and commercial goals. The position serves as the internal strategic lead for the media agency, ensuring recommendations, placements, reporting and optimization are aligned to business objectives and deliver measurable growth.

The role also partners with the Director of Growth Marketing on broader media strategy, investment decisions and cross-channel opportunities, while supporting Paid Search, Meta and Social Commerce strategy, planning and performance. This position requires strong retail media expertise, analytical depth and the ability to translate performance insights into clear actions for Sales, Brand and Growth.

Location preference is Atlanta, GA;
Columbus, GA; or Scottsdale, AZ

• Own  and Amazon strategy, planning and performance across Walmart, Lowe’s, Home Depot and Amazon
• Develop strategies that grow  and Amazon sales, strengthen retailer relationships and expand customer reach
• Partner with Sales and Brand to align retailer media plans with key selling periods, inventory, product priorities, messaging, creative and commercial goals
• Understand the differences among retailer ecosystems, including shopper behavior, search, display, onsite/offsite opportunities and promotional calendars
• Identify opportunities to improve ecommerce performance, retailer sell-through and overall business impact through media investment and optimization

Media Agency Leadership & Accountability

• Guide agency strategy and accountability for  and Amazon media
• Set clear strategic direction, performance expectations, reporting requirements and priorities for agency partners
• Ensure agency partners execute placements accurately and on time, provide actionable reporting and continuously optimize performance
• Evaluate and pressure-test agency recommendations, optimization strategies and investment plans to ensure they align with business objectives
• Conduct regular performance reviews and hold agency partners accountable for media quality, execution, efficiency and business results

Performance, Measurement & Optimization

• Monitor  and Amazon performance, identify opportunities and drive ongoing testing, optimization and improvement
• Establish consistent planning, reporting and performance standards across  and Amazon
• Evaluate performance by retailer, brand, channel, investment and key business metrics to identify where additional or reallocated investment can drive the greatest return
• Partner with agency and platform teams on testing across audiences, creative, keywords, bids, placements and other levers that can improve performance
• Translate  and Amazon performance insights, trends and opportunities into actionable recommendations for Sales, Brand and Growth
• Partner with the Director of Growth Marketing and agency to develop, allocate and optimize retailer media budgets based on business priorities, performance and expected return.

Broader Media & Growth Partnership

• Partner with the Director of Growth Marketing on broader media strategy, investment decisions and cross-channel…