Manager, Consumer Insights

The Manager, Consumer Insights leads consumer insights strategy and learning agendas that shape brand, innovation, and commercial decisions and drive business growth. This role partners with Marketing, Innovation, Commercial, R&D, Analytics, and other cross-functional leaders to identify critical business questions and translate consumer, category, and market understanding into clear, actionable direction that helps teams prioritize the opportunities and actions most likely to drive growth.

As a trusted strategic partner and hands‑on insights leader, the Manager, Consumer Insights combines strategic thought leadership, research expertise, and business judgment to ensure consumer understanding is embedded in key decisions and to strengthen insights capabilities across the organization.

Essential Functions/Primary Responsibilities

• Lead consumer insights learning agendas for key brands that are aligned with business priorities, owning insights leadership for assigned areas of the business and ensuring learning is focused on the questions most critical to core and innovation growth.

• Translate business questions into clear research approaches, determining what needs to be learned and the most effective way to generate that learning with the speed and rigor appropriate to the decision.

• Manage insights across innovation and commercialization, including inspiring opportunity identification, measuring consumer response to concepts, product optimization, and launch learning, helping teams identify opportunities earlier and improve the quality of innovation decisions.

• Serve as a thought partner to Marketing, Innovation, Commercial, R&D, Analytics, and other cross-functional leaders, co-developing learning plans, managing learning loops, and influencing business decisions through clear, insight-driven recommendations.

• Execute primary research, including study design, questionnaire development, methodology selection, analysis, and interpretation, flexing across qualitative and quantitative approaches based on the business question and available resources.

• Leverage DIY, agile research, AI enabled platforms and analytics tools to accelerate learning and enable timely decision-making, creating iterative learning loops that build on findings and continuously deepen business understanding.

• Build holistic stories and strategies that synthesize primary research, syndicated data, analytics, and other sources into compelling insights, implications, and actions that keep the org grounded in the consumer to inform brand and commercial choices.

• Contribute to transformation and strengthen consumer insights capabilities, AI tools, processes, and self-service adoption across the organization to increase the speed, quality, and reach of consumer‑led decision‑making.

• Communicate insights and recommendations to senior leaders through clear, compelling recommendations that create alignment and drive action.

• Manage multiple priorities and research initiatives while balancing business needs, speed, rigor, and available resources, adapting learning plans as business priorities evolve.

• Teach and strengthen insight capabilities and practices across the organization, building confidence and effectiveness in applying consumer insights to business decisions.

• Bachelor’s degree in Marketing, Business, Market Research, Analytics, or related field required; advanced degree preferred.

• 5-8+ years of progressive experience in consumer insights, market research, or related roles; CPG experience required.

• Demonstrated hands‑on expertise in primary research, including study design, questionnaire development, methodology selection, execution, analysis, and interpretation.

• St…