Senior Copywriter

About Upstart

Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while delivering the digital-first lending experience borrowers demand. More than 80% of borrowers are approved instantly, with zero documentation to upload.

Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California;
Columbus, Ohio;
Austin, Texas; and New York City, NY (opening Summer 2026).

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!

As a small-but-mighty Creative team, we touch every corner of the growing Upstart business. We sit within Growth, writing and designing for impact across all channels and verticals, elevating the brand, and seeking to be thought-leaders in our industry and beyond. We are currently working hard and fast to meet the company’s needs while building a culture of creativity that will empower the continued evolution of our work.

In short, we’re darn good but we’re looking for teammates to help us rise to greatness!

As a Senior Copywriter at Upstart, you’ll shape how our story is told across lifecycle communications — with a primary focus on CRM (email, SMS, push). As we continue to grow and evolve our brand, you’ll also have many more exciting opportunities to flex your skills across a wide range of channels such as social, digital, and more conceptual creative work.

You’re a strategic thinker, a strong craftsman, and an autonomous contributor who knows how to make even complex financial products sound clear, human, and engaging. You bring a positive, solution-oriented mindset to every project and thrive in a fast-paced environment.

You are ready for an exciting year ahead and committed to approaching all projects with a positive attitude.

Develop copy that translates our products, brand, and value propositions into compelling concepts, content, and end-to-end consumer experiences. Write high-performing CRM copy including emails, push notifications, SMS, headlines, and longer-form content. Demonstrate a strong understanding of business objectives and create copy aligned to marketing, brand, and growth goals. Collaborate confidently with design partners, stakeholders, and legal to ensure clarity, compliance, and creativity in every deliverable.

Bring forward fresh ideas and new approaches that deepen engagement and resonate with our audience. Stay up to date with industry trends, CRM best practices, and shifts in digital culture.

• 5+ years of professional experience writing consumer-facing copy across Brand and Growth marketing.
• 2+ years of experience in-house at a growth-focused consumer brand.
• Proven ability to ensure copy aligns to strategic goals and clearly answers the brief.
• Experience writing and collaborating directly within Figma.
• A portfolio that demonstrates strong CRM writing (emails, push, SMS), plus a range across channels such as social, digital, landing pages, paid ads, and more.
• Experience writing for financial services or other complex products in regulated industries.
• Ability to adopt and uphold a brand’s tone of voice with consistency and nuance.

• Strong understanding of strategic CRM and lifecycle marketing best practices.
• Exceptional storytelling skills that turn even complex topics into compelling, consumer-friendly copy.
• Ability to simplify dense technical information into clear, digestible language.
• Familiarity with cultural, digital, and linguistic nuance — and how to incorporate it thoughtfully into brand storytelling.
• Ability to develop guidelines, frameworks, and documentation that align teams and scale content quality.
• Experience leveraging AI tools to enhance creativity, improve efficiency,…