Content Specialist

Overview

One Identity is a leader in the Identity and Access Management market. We enable our global enterprise customers to achieve their mission and deliver on their promises securely and efficiently. That's why we offer a comprehensive family of identity and access management (IAM) solutions designed to solve today's challenges, and address tomorrow's as they arise. We help our customers get identity and access management right.

We are now seeking a Content Specialist to join our team.

The Content Specialist, Copywriting & Editing will be responsible for developing and refining brand-driven content that strengthens One Identity brand awareness and elevates our share of voice. This role is crucial for ensuring all communications align with the brand's framework and positioning strategy. You will be a key contributor to our content marketing efforts, helping to establish and scale our brand language and connect with our audience through compelling storytelling, guided by a deep understanding of the high-level One Identity persona, ensuring all content remains relevant and impactful.

Responsibilities

What You Will Do

* Craft and edit a wide range of content, including long-form and short-form blogs, website copy, case studies, and thought leadership articles, all designed to reinforce our brand positioning.

* Research and write original social media content that reflects a high-level company point of view and strengthens brand awareness, collaborating with our design team

* Revise and repurpose content from other channels to align with the core brand narrative for a variety of platforms.

* Serve as the primary editor for all written content, ensuring grammatical integrity and strict adherence to brand style guidelines to maintain consistency and brand value.

* Collaborate with marketing, product, and subject matter experts to gather insights, ensuring all communications contribute to our strategic positioning.

* Continuously conduct quality control on existing content to ensure it remains current and consistent with our evolving brand framework.

Key Performance Indicators (KPIs) Role The success of this role will be measured by the following metrics, which directly reflect the quality and reach of the content produced:

* Content Engagement:
The performance of new content through metrics such as social media shares, comments, and positive mentions. This measures the content's ability to resonate with our audience and increase brand voice.

* Organic Traffic Growth:
The impact of new blog posts and website copy on our search presence, measured by the increase in organic website traffic to content-related pages and the number of new keywords ranked in the top 10.

* Audience Behavior:
The quality and stickiness of content, measured by average time on page and bounce rate for new content assets.

* Consistency & Quality:
The adherence to brand style guidelines across all published content, ensuring a unified and professional brand voice. This can be measured through internal content audits and a reduction in the number of required edits from final reviews.

Skills / Competencies

* Brand-Centric Copywriting & Editing:
Proven ability to create and refine content that builds and reinforces brand identity and value.

* Brand Language Expertise:
Deep understanding of how to establish, maintain, and scale a consistent brand voice across multiple content formats.

* Audience-Centric Writing:
Ability to understand and write for the high-level One Identity persona, ensuring all communications are relevant and engaging.

* Collaboration:

Excellent communication skills and the ability to work effectively with cross-functional teams and subject matter experts to align content with strategic brand goals.

* Strategic Thinking: A strong grasp of how content contributes directly to brand equity, awareness, and the generation of quality leads (MQLs and SQLs).

Qualifications

What Skills & Experience You Should Bring

* Bachelor's degree in English, Journalism, Communications, or a related field.

* A minimum of three years of professional experience in copywriting, editing, or a related content role.

* A proven portfolio of work that demonstrates expertise in creating diverse content types (e.g., blogs, web pages, case studies, social media) in a brand-focused role.

* Strong knowledge of content management systems (CMS) and digital publishing platforms.

* Experience in a B2B or B2C environment, with a track record of translating complex ideas into compelling content that drives business outcomes.

Company Description

One Identity enables organizations of all sizes to better secure, manage, monitor, protect, and analyze information and infrastructure to help fuel innovation and drive their businesses forward. With team members around the globe, we intend to continue to grow revenues and add value to customers.

When you join our team, you will have the opportunity to build and develop products at a scale few others can provide. Our product portfolio serves a large base…