Senior Instructional Designer

Description Position Summary The Senior Instructional Designer leads the design and development of complex learning experiences that build workforce capability and improve individual and organizational performance.

Using expertise in adult learning, instructional design, learner experience, technology, and AI-enabled design and development, this role translates business and performance needs into practical, engaging, accessible, and scalable learning solutions.

The designer partners with consultants, business leaders, subject-matter experts, and enterprise stakeholders. The role independently leads work from solution design and prototyping through development, implementation, evaluation, and continuous improvement, while helping advance design practices across the learning organization.

Primary Responsibilities Learning Strategy and Solution Design Translate business, performance, and learning needs into effective learning strategies and experiences.

Consult with stakeholders and learning partners to understand the audience, desired outcomes, performance gaps, and business context.

Independently design solutions for complex, ambiguous, or high-impact learning needs.

Determine the appropriate learning approach, modality, structure, learner experience, and reinforcement strategy based on the need.

Apply adult learning, instructional design, behavioral science, and performance-support principles to solution design.

Challenge assumptions about when formal training is needed and recommend alternative approaches when learning alone will not address the performance need.

AI-Enabled Design and Development Use artificial intelligence as an integrated part of the learning design and development process to improve quality, creativity, efficiency, and speed to market.

Apply AI to research, ideation, content generation and refinement, storyboarding, scenario development, assessment creation, personalization, prototyping, and quality review.

Evaluate and refine AI-generated output to ensure accuracy, instructional integrity, accessibility, learner relevance, and alignment with organizational standards.

Explore emerging AI capabilities and learning technologies and identify opportunities to responsibly incorporate them into the design process.

Share AI-enabled practices, prompts, methods, and lessons learned with other designers and learning professionals to strengthen capability across the team.

Balance the efficiency created through AI with human judgment, learner-centered thinking, responsible use, and strong instructional design practices.

Learning Experience Design and Development Design and develop engaging learning experiences across modalities, including digital learning, instructor-led and virtual experiences, performance support, system simulations, practice activities, videos, job aids, and blended learning.

Develop storyboards, prototypes, facilitator materials, participant resources, assessments, practice activities, and supporting assets.

Create solutions that emphasize application and performance rather than information delivery alone.

Incorporate practice, feedback, reinforcement, and opportunities for application into learning experiences.

Design with accessibility, usability, consistency, inclusion, and learner experience in mind.

Use rapid prototyping and iterative design approaches to test concepts and incorporate stakeholder and learner feedback earlier in the process.

Build scalable and reusable solutions where appropriate rather than approaching every need as a custom development effort.

Project and Stakeholder Leadership Lead complex design projects from concept through implementation with minimal direction.

Establish project scope, design approach, milestones, resource needs, deliverables, risks, and dependencies.

Partner with consultants, facilitators, Communications, Technology, vendors, subject-matter experts, and business stakeholders throughout the design process.

Facilitate design discussions and confidently present recommendations, prototypes, and design rationale to stakeholders.

Navigate changing requirements, competing priorities, and ambiguity while maintaining progress toward the intended outcome.

Measurement and Continuous Improvement Establish measurable learning and performance outcomes during the design process.

Develop appropriate evaluation approaches to assess learner experience, knowledge, behavior, performance, and business impact.

Use learner feedback, performance data, stakeholder input, and other available…