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Business Analyst Audience Management - SAS Developer + SQL
Job in
Columbus, Franklin County, Ohio, 43224, USA
Listed on 2025-12-01
Listing for:
Compunnel, Inc.
Full Time
position Listed on 2025-12-01
Job specializations:
-
IT/Tech
Data Analyst
Job Description & How to Apply Below
Business Analyst with Audience Management - SAS Developer + SQL
09/17/2025
Contract
Active
Job Description:Job Summary:
We are seeking a highly skilled Business Analyst with strong SAS and SQL development experience to support marketing campaign data initiatives. The ideal candidate will have a Tier 1 background, recent Fin Tech or banking domain experience, and a deep understanding of audience management, data analysis, and campaign execution.
Key Responsibilities:
- Collaborate with business partners to gather requirements and document technical specifications.
- Interpret marketing strategy and translate it into actionable data and code.
- Perform end-to-end code analysis and identify missing data elements from upstream sources.
- Build and maintain data dictionaries and campaign data foundations.
- Pull and manipulate data from internal and external sources using SQL and SAS.
- Develop, debug, and execute SAS/SQL code to define campaign populations.
- Ensure data and process integrity across marketing initiatives.
- Communicate data nuances and insights to stakeholders to optimize marketing programs.
- Complete projects independently from start to finish.
Required Qualifications:
- Minimum 5 years of onsite experience in a Tier 1 environment.
- Recent experience in the Fin Tech or banking domain.
- 5+ years of experience with SQL and/or SAS on platforms such as Teradata, DB2, Oracle, or SQL Server.
- Bachelor’s or Master’s degree in a quantitative field (e.g., Computer Science, Statistics, Mathematics, Business).
- Strong logic, problem-solving, and data analysis skills.
- Results-oriented with a proactive approach to issue resolution.
- Excellent time management, organizational, and communication skills.
- Ability to translate business goals into technical solutions and user-friendly outputs.
Preferred Qualifications:
- Experience in campaign marketing and targeted marketing campaigns.
- Experience in ERP change management or organizational readiness projects.
- Familiarity with Learning Management Systems (LMS).
Certifications:
- SAS Base Certification or other relevant certifications.
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