Executive Director of Consumer Analytics

Job Description

The Executive Director of Consumer & Marketing Analytics will lead a unified analytics function that supports Northwest Bank's consumer and marketing strategies. This role will harness internal and external data to drive profitable growth, optimize customer experiences and inform strategic decisions across pricing, segmentation, staffing, and marketing investment. As a key member of the leadership team, this individual will serve as a strategic partner to business lines, marketing, finance and technology, ensuring data-driven insights are translated into actionable outcomes.

Essential

Functions Strategic Analytics & Insights

• Develop and deploy advanced analytics to support deposit pricing, customer segmentation and marketing ROI.
• Influence the creation of data models and insights that drive customer acquisition, retention and deepening across consumer, small business, and wealth segments.
• Build repeatable analytical processes to evaluate product usage, customer behaviors and profitability.

Marketing Effectiveness & Research

• Refresh methodologies to measure the impact of marketing investments on brand growth and business outcomes.
• Conduct and integrate primary and secondary market research to inform product, brand and customer experience strategies.
• Present insights through compelling storytelling and data visualization to executive stakeholders.

Voice of the Customer (VoC) & Customer Experience Leadership

• Oversee the strategic design and execution of VoC research studies that support the bank's customer experience (CX) practice.
• Partner closely with the bank's customer experience leader to shape and drive CX strategy.
• Ensure VoC research is methodologically sound and aligned with enterprise priorities, delivering actionable insights to internal stakeholders.

Operational Optimization

• Build and manage staffing models to optimize sales and service across financial centers, wealth management, and contact centers.
• Collaborate with HR and sales leadership to redesign incentive plans and goal-setting frameworks.
• Influence financial center location decisions using economic, demographic, and competitive data.

Data Strategy & Governance

• Partner with the Chief Data Officer and IT to advance the bank's long-term data strategy, infrastructure, and governance.
• Serve as a key influencer of the marketing technology stack, including analytics platforms, customer data platforms, and automation tools.
• Collaborate with the data team to design and implement a house holding solution that enhances customer analytics, segmentation, and personalized engagement.

Leadership & Collaboration

• Lead a cross‑functional analytics team and foster a culture of data‑driven decision‑making.
• Collaborate with Marketing, Finance, Technology, and Business Line leaders to align analytics with strategic priorities.
• Act as a thought leader in analytics, representing Northwest Bank at industry forums and conferences.

Additional Essential Functions

• Ensure compliance with Northwest's policies and procedures, and Federal/State regulations.
• Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency.
• Work as part of a team and with on‑site equipment.

Safety and Health for those without supervisory duties

• Abide by the rules of the safety and loss prevention program.
• Perform work tasks in a safe manner.
• Report any and all injuries to supervisor.
• Know what to do in case of an emergency.

QUALIFICATIONS Education

• Bachelor's Degree in Data Science, Applied Mathematics, Marketing Analytics.
• Master's Degree.

Work Experience

• More than 15 years in advance analytics, marketing measurement, and strategic decision support, preferably in financial services.
• 8 – 12 years of expertise in SQL, SAS, Tableau, Power BI, and other analytics tools.
• 8 – 12 years of deposit pricing, elasticity modeling, and marketing attribution.

Executive Knowledge, Skills, and Abilities

• Ability to develop and implement an organizational vision which integrates key strategic goals, priorities, values, and other factors.
• Ability to balance change and continuity – to continually strive to improve customer…