Data Scientist - Digital

Our Global Data & Analytics (D&A) team is the hub of harvesting and analyzing data to drive strategic business decisions across our brands. By collaborating with partners throughout the organization, associates on our D&A team provide recommendations that allow our teams to push boundaries and stay at the forefront of retail trends

We seek a Data Scientist with a strong focus on digital transformation and Gen AI initiatives. This role will leverage advanced statistical modeling, machine learning and Gen AI techniques to enhance product discovery, personalization and customer experience across our digital channels, which includes but is not limited to product recommendations, intelligent sorting, semantic search and agentic AI solutions. The successful candidate will monetize clickstream and customer data for personalized messaging, conduct deep customer analyses, optimize omni-channel sales, and develop robust modeling and segmentation approaches for diverse digital work streams.

You will partner closely with Digital and Decision Analytics teams to support advanced analytics needs, shaping a holistic view of the business and elevating every aspect of the customer journey, from front‑end web and store experience to order fulfillment and customer service.

• Design and implement innovative machine learning and Gen AI solution for product and content discovery, personalization and customer engagement.
• Develop and deploy generative AI solutions (e.g., language and vision models, agentic AI) to enhance and automate digital experiences.
• Build predictive models (propensity, lifetime value, customer affinity, churn, etc.) and recommender systems tailored for e‑commerce.
• Apply advanced modeling techniques, including classification, generalized linear models, decision trees, time series forecasting, clustering, survival analysis, deep learning, and transformer‑based architectures.
• Integrate new data sources (internal and external) and modalities (clickstream, text, images, audio) into ML and Gen AI pipelines.
• Identify and capitalize on opportunities to increase conversion rates, reduce costs, and drive revenue through data‑driven solutions.

• Serve as an advanced analytics subject matter expert (SME) for the broader analytics team.
• Identify cross‑channel and cross‑platform optimization opportunities for customer, product, market, promotions, and pricing strategies.
• Champion data‑informed decision‑making and proactively seek innovative ways to leverage data and analytics.
• Ensure data integrity and a single source of truth; collaborate with Data Engineers to develop scalable solutions.
• Stay abreast of emerging trends in Gen AI, ML, and digital analytics, and share best practices with the team.

• Bachelor’s Degree or related experience
• Proficiency in SQL, Python, and R; familiarity with big data platforms, cloud‑based ML/AI services, and MLOps best practices. Experience with Databricks and MLflow is preferred.
• Experience using foundational text/vision/multimodal models, fine tuning foundational models and familiarity with generative AI frameworks (e.g., Hugging Face, Google Vertex AI, Azure AI foundry, Lang Chain) is highly desirable.
• Strong communication skills, with the ability to explain complex technical concepts to both technical and business audiences
• Highly motivated/self‑starter with a sense of ownership, willingness to learn, and desire to succeed.
• Commitment to continuous learning and professional growth in the rapidly evolving field of digital and Gen AI analytics.
• Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without direct supervision.

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennia ls with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global…