Marketing Analytics Acquisition Director

Description

Summary:

We are in search of a Marketing Analytics Acquisition Director to develop experts in modeling complex business problems and discovering business insights using statistical, algorithmic, mining, and visualization techniques, related to marketing acquisition analytics. We are looking for a manager who has a passion for developing others, driving change, and continuously improving and evolving the application of technologies to meet todays and tomorrow’s challenges.

You will lead a team of Data Scientists who are responsible for building and deploying data science for some of Huntington's most valuable and most challenging data-driven projects.

Duties and Responsibilities:

Set the strategy and vision for marketing analytics and data science, aligning analytical capabilities and priorities with evolving business needs and opportunities.

Lead analytics supporting consumer acquisition marketing, with particular emphasis on checking/DDA acquisition, digital marketing, and digital channel performance.

Develop and execute campaign measurement strategies, including test/control design, incrementality measurement, post-campaign analysis, and evaluation of conversion, response, ROMI, and other key performance measures.

Support the development and application of media mix models (MMM) and other advanced measurement approaches to assess marketing effectiveness, quantify incremental impact, and inform media investment and budget allocation decisions.

Lead the end-to-end analytical and model development process, including defining business requirements, sourcing data, developing analytical approaches and models, communicating results, and implementing production scoring where appropriate.

Develop campaign forecasts and pro formas and identify customer segments, behaviors, and trends to improve targeting, campaign strategy, and marketing investment decisions.

Prioritize analytical projects and use cases based on business value, strategic importance, and technological readiness, while managing the team's overall book of work and ensuring execution against priorities.

Partner with Marketing, Product, Digital, Finance, Data & Analytics, and other stakeholders to translate business needs into analytical approaches and actionable recommendations.

Build clear, concise reporting and presentations that translate complex analytical findings into business insights and recommendations for leadership and business partners.

Evaluate emerging analytical tools, technologies, and methodologies and assess opportunities to strengthen the team's capabilities and marketing measurement practices.

Provide leadership, coaching, and development to team members, identifying current and future skill needs and building the capabilities required to achieve organizational goals.

Perform other duties as assigned.

Basic Qualifications:

Master’s degree in computer science, statistics, economics or related fields
10+ years of experience in strategy, management consulting, or similar skillset, experience working with analytics, and technical leadership and management experience on data-centric products

Preferred Qualifications:

Hands-on manager with a proven track record of leading and growing successful data teams

PhD in computer science, statistics, economics or related fields

Ability to foster an inclusive and innovative working environment

Demonstrated negotiation, influencing, partnership & presentation/communication skills

Ability to understand business challenges and translate them into value added, data driven solutions

Strong knowledge in predictive modeling methodology

Experienced at leveraging both structured and unstructured data sources

Willingness and ability to learn new technologies on the job Demonstrated ability to…