Marketing Senior Associate, Channel Strategy & Optimization; CSO

The Performance Marketing Owned Media Channel Strategy and Optimization (CSO) team is responsible for driving growth and efficiency across owned digital marketing channels (e.g., , Chase Mobile, email) within the Consumer & Community Banking Marketing division. We leverage data, technology, and creative strategies to optimize performance, maximize ROI, and deliver best-in-class customer experiences in  and Chase Mobile App.

As a Marketing Senior Associate on the Channel Strategy and Optimization team, you should be a data-driven marketing professional and will lead performance analysis and optimization across owned digital marketing channels. You will be in a highly visible, strategic role with significant interaction with cross-functional teams across the firm. You will assess marketing effectiveness at the channel, page, placement, and full-funnel levels;

design analytics frameworks and execute governance processes; and partner with dedicated teams to build automated reporting, forecasting, and AI-driven optimization solutions. You will translate insights into executive-ready communications and clear recommendations for Lines of Business (LOBs), ensuring campaigns meet or exceed performance benchmarks.

• Assess LOB performance at the channel, page, placement, and across the full marketing funnel to understand marketing effectiveness
• Develop an analytics framework across the marketing funnel and build automated solutions to quickly evaluate performance
• Create and communicate executive-level presentations and messages to socialize insights and decisions
• Evaluate Owned Media exception requests, size trade-offs, communicate and explain decisions to LOBs, and create a governance playbook to streamline end-to-end processes
• Leverage monthly benchmark reports to identify and prioritize underperforming campaigns; rank-order and group campaigns into tiers to efficiently enhance performance
• Dive deep into campaign strategies to optimize targeting, creative, placement strategy, and frequency caps; size performance impacts of changes and report outcomes to leadership
• Monitor weekly and monthly results to detect significant changes; investigate root causes, strengthen channel strategy, create tools to diagnose issues, and leverage AI solutions to summarize performance shifts
• Review marketer requests for entry into the channel, ensuring campaigns exceed performance benchmarks before launch
• Develop a forecasting model, partner with dedicated teams to build the solution, and identify AI use cases to automate optimization processes and reduce manual effort

• Bachelor's degree in a quantitative or business field (e.g., statistics, economics, mathematics, computer science, marketing analytics)
• 5+ years of hands-on experience in digital marketing analytics, performance measurement, and experimentation in web or app channels
• Strong analytical capability and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau, SQL) with the ability to structure and solve complex problems
• Reporting and diagnostics proficiency to monitor weekly and monthly results, detect significant changes, build tools to investigate root causes, and leverage AI solutions to summarize performance drivers efficiently
• Product and analytics-led solution design to translate performance questions into clear requirements, define KPIs and success criteria, and partner with dedicated teams to build forecasting, reporting, and automation solutions
• Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners, including decisions and their rationale
• Strong stakeholder and relationship management, problem-solving, and business judgment to balance speed, governance, and performance outcomes
• Proven ability to effectively manage multiple projects in a fast-paced, dynamic environment